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Head-to-head · Online Course Platforms

Thinkific vs Kajabi

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Thinkific #1 in Online Course Platforms 9.3/10 30-day trial Free trial✓ 2 of 2 features Visit Thinkific
Kajabi #10 in Online Course Platforms 8.3/10 30-day trial Free trial✓ 2 of 2 features Visit Kajabi

Thinkific leads on 0 checks, Kajabi on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreThinkific · 9.3/10
  • Free trialboth

Thinkific scores higher on our rubric for online course platforms: 9.3 against 8.3 out of 10; our editors rank them #1 and #10.

On mobile app, Kajabi gives you Branded where Thinkific offers Native.

Thinkific is the better fit for established creators needing a full platform. Kajabi is the better fit for premium education businesses with marketing needs.

  • Thinkific fits best

    Established creators needing a full platform

  • Kajabi fits best

    Premium education businesses with marketing needs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Thinkific 9.3/10 Visit ↗ Kajabi 8.3/10 Visit ↗
At a glance
Editor score 9.3 8.3
Ranking #1 in Online Course Platforms #10 in Online Course Platforms
Best for Established creators needing a full platform Premium education businesses with marketing needs
Pricing model Paid Paid
Starting price — $143/mo
Free plan — —
Free trial 30 days 30 days
Free trial length 30 days 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs Docs
Compliance SOC 2, GDPR GDPR, 2FA
Integrations 10 integrations 13 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Thinkific 2/2 · Kajabi 2/2
Custom domain ✓ ✓
Email marketing ✓ ✓
Specs
Student limit 10000 students Not checked yet
Transaction fee 0 % 0 %
Course formats video, text, audio, PDFs, quizzes, assignments, surveys, downloadable files, SCORM video, audio, text, downloadable files, quizzes
Payment options Integrated Integrated
Mobile app Native Branded
Our review
Pros
  • Unlimited courses, multimedia lessons, quizzes, and assignments
  • Commerce tools include subscriptions, bundles, coupons, and payment plans
  • Native mobile apps, communities, analytics, and extensive integrations
  • Combines courses, coaching, memberships, funnels, email, and commerce
  • Supports video, audio, text, assessments, PDFs, and embedded content
  • Includes branded mobile apps, analytics, automation, and custom domains
Cons
  • No free plan; paid access starts at $40 per month billed annually
  • Advanced capabilities require higher tiers or the Plus plan
  • Payment-processing charges still apply despite zero Thinkific transaction fees
  • Starts at $143 per month with annual billing
  • Monthly pricing rises to $179, $249, or $499 by plan
  • Higher tiers are needed for more products, contacts, websites, and admins
Our verdict

Thinkific is a learning commerce platform for experts, academies, and companies that want to create, sell, and manage online education. Its scope extends beyond courses to communities, memberships, digital downloads, coaching, webinars,…

Read the review →

Kajabi brings online course creation and lesson delivery together with the business systems around selling education. It is designed for coaches, educators, creators, consultants, and service professionals offering courses, coaching…

Read the review →
  1. ThinkificOnline Course Platforms 9.330-day trial
  2. KajabiOnline Course Platforms 8.330-day trial

Strengths and trade-offs

  • Thinkific — where it wins

    • Unlimited courses, multimedia lessons, quizzes, and assignments
    • Commerce tools include subscriptions, bundles, coupons, and payment plans
    • Native mobile apps, communities, analytics, and extensive integrations

    Where it doesn't

    • No free plan; paid access starts at $40 per month billed annually
    • Advanced capabilities require higher tiers or the Plus plan
    • Payment-processing charges still apply despite zero Thinkific transaction fees

  • Kajabi — where it wins

    • Combines courses, coaching, memberships, funnels, email, and commerce
    • Supports video, audio, text, assessments, PDFs, and embedded content
    • Includes branded mobile apps, analytics, automation, and custom domains

    Where it doesn't

    • Starts at $143 per month with annual billing
    • Monthly pricing rises to $179, $249, or $499 by plan
    • Higher tiers are needed for more products, contacts, websites, and admins
  • Thinkific9.3/10 · 30-day trial

    A full course business platform for established creators, with broad commerce and learning tools.

    Visit ThinkificFull verdict →
  • Kajabi8.3/10 · 30-day trial

    A broad creator business platform for teams that can justify its premium starting price.

    Visit KajabiFull verdict →

More comparisons

All online course platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update