Tenjin vs AppsFlyer Audience Segmentation

Tenjin8.4Visit AppsFlyer Audience Segmentation7.9Visit

Higher score Tenjin #5 in Mobile App Attribution Software 8.4/10 Free plan Free plan✓ 0 of 6 features Visit Tenjin

vs

AppsFlyer Audience Segmentation #8 in Mobile App Attribution Software 7.9/10 Pricing on request ✓ 0 of 6 features Visit AppsFlyer

• Tenjin fits best

  Mobile teams prioritizing affordable measurement breadth

• AppsFlyer Audience Segmentation fits best

  Established teams focused on audience activation

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Side by side

Feature	Tenjin 8.4/10 Visit ↗	AppsFlyer Audience Segmentation 7.9/10 Visit ↗
At a glance
Editor score	8.4	7.9
Ranking	#5 in Mobile App Attribution Software	#8 in Mobile App Attribution Software
Best for	Mobile teams prioritizing affordable measurement breadth	Established teams focused on audience activation
Pricing model	Free plan + paid	Paid
Starting price	$2,000/yr	Pricing on request
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Phone, Docs	Docs, Email
Compliance	SOC 2, ISO 27001, GDPR	GDPR, SOC 2, ISO 27001, 2FA, SSO/SAML
Integrations	1,000+ integrations	140+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Tenjin 0/6 · AppsFlyer Audience Segmentation 0/6
Install attribution	Not checked yet	Not checked yet
Re-engagement attribution	Not checked yet	Not checked yet
In-app conversion tracking	Not checked yet	Not checked yet
Fraud detection	Not checked yet	Not checked yet
SKAdNetwork measurement	Not checked yet	Not checked yet
Deep linking	Not checked yet	Not checked yet
Specs
Mobile OS coverage	Not checked yet	Not checked yet
Our review
Pros	Measures clicks, impressions, ad spend, ad revenue, LTV, ROAS, and ROI Includes SKAdNetwork reporting, fraud analysis, cohorts, and deferred deep links Offers a free tier and integrations with about 1,000 services	Build audiences from behavior, attribution, revenue, location, and device criteria Import segments or attributes from BI and CRM systems, CSV, or API Preview overlap and test partner audiences against a control group
Cons	Uses single-touch attribution rather than multi-touch models Free plan includes 2,000 conversions per month, then charges $0.04 per conversion Higher-volume plans start at $200 per month	Focuses on audience activation rather than end-to-end attribution measurement Premium feature with custom Enterprise pricing; no standalone price is published Web platform with cloud deployment; support channels are docs and email
Our verdict	Tenjin is a mobile measurement and marketing analytics platform for app developers, game studios, publishers, and performance marketers. It connects app installs and in-app activity to advertising sources, with reporting for ad spend, ad… Read the review →	AppsFlyer Audience Segmentation helps app marketing teams create and activate audiences across advertising channels. Teams can define segments with rules and filters based on in-app activity, user behavior, attribution source, revenue,… Read the review →

Strengths and trade-offs

• Tenjin — where it wins

  • Measures clicks, impressions, ad spend, ad revenue, LTV, ROAS, and ROI
  • Includes SKAdNetwork reporting, fraud analysis, cohorts, and deferred deep links
  • Offers a free tier and integrations with about 1,000 services

  Where it doesn't

  • Uses single-touch attribution rather than multi-touch models
  • Free plan includes 2,000 conversions per month, then charges $0.04 per conversion
  • Higher-volume plans start at $200 per month

• AppsFlyer Audience Segmentation — where it wins

  • Build audiences from behavior, attribution, revenue, location, and device criteria
  • Import segments or attributes from BI and CRM systems, CSV, or API
  • Preview overlap and test partner audiences against a control group

  Where it doesn't

  • Focuses on audience activation rather than end-to-end attribution measurement
  • Premium feature with custom Enterprise pricing; no standalone price is published
  • Web platform with cloud deployment; support channels are docs and email

• Tenjin8.4/10 · Free plan

  Broad mobile measurement with a free entry tier, but attribution is single-touch.

  Visit TenjinFull verdict →
• AppsFlyer Audience Segmentation7.9/10 · Pricing on request

  A focused audience activation tool for app teams, not a replacement for core attribution measurement.

  Visit AppsFlyerFull verdict →