Head-to-head · Social Media Management Tools
SocialPilot vs Metricool
SocialPilot leads on 3 checks, Metricool on 1, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSocialPilot · 7.8/10
- Lowest starting priceSocialPilot · $17/mo
- Free planonly Metricool
- Free trialonly SocialPilot
SocialPilot scores higher on our rubric for social media management tools: 7.8 against 7.5 out of 10; our editors rank them #15 and #18.
Metricool offers free plan; SocialPilot doesn't. SocialPilot is cheaper to start at $17/mo against $20/mo. SocialPilot leads on social accounts: 5 versus 1. SocialPilot leads on scheduled posts: 500 versus 20.
SocialPilot is the better fit for growing teams needing bulk publishing. Metricool is the better fit for analytics-focused social teams.
- SocialPilot fits best
Growing teams needing bulk publishing
- Metricool fits best
Analytics-focused social teams
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Side by side
| Feature | SocialPilot 7.8/10 Visit ↗ | Metricool 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.8 | 7.5 |
| Ranking | #15 in Social Media Management Tools | #18 in Social Media Management Tools |
| Best for | Growing teams needing bulk publishing | Analytics-focused social teams |
| Pricing model | Paid | Free plan + paid |
| Starting price | $17/mo (best) | $20/mo |
| Free plan | — | ✓ (best) |
| Free trial | 14 days | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud, Mobile, Browser extension |
| Platforms | Web, Android, Chrome extension | Web, iOS, Android, Chrome extension |
| Support | Email, Live chat, Phone, Docs | Docs |
| Integrations | 13 integrations | 12 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features SocialPilot 2/2 · Metricool 2/2 | ||
| Social inbox | ✓ | ✓ |
| Approval workflow | ✓ | ✓ |
| Specs | ||
| Social accounts | 5 (best) | 1 |
| Supported networks | Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Threads, YouTube, Pinterest, Google Business, Bluesky | Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch |
| Scheduled posts | 500 (best) | 20 |
| Analytics level | Not checked yet | Basic |
| Team users | 1 | Not checked yet |
| Our review | ||
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| Our verdict | SocialPilot is a social media management platform for professionals, marketing teams, agencies, brands, and businesses managing multiple social accounts. It combines post composition, publishing, queue schedules, calendar views, content… Read the review → |
Metricool is a social media management platform for social media professionals, businesses, brands, and agencies. It combines content planning, automatic publishing, recurring scheduling, analytics, competitor analysis, reporting, inbox… Read the review → |
Strengths and trade-offs
SocialPilot — where it wins
- Bulk-schedule up to 500 posts through CSV upload
- Supports 10 social networks, including TikTok, YouTube, and Threads
- Combines approvals, inbox, analytics, AI tools, and white labeling
Where it doesn't
- No free plan; annual-billing prices start at $17 per month
- Advanced analytics and client approval begin on Premium
- API access and single sign-on are limited to Enterprise
Metricool — where it wins
- Analytics, competitor analysis, and customizable automated reports
- Recurring publishing, approvals, and a shared social inbox
- Supports major networks plus Zapier, Make, and Looker Studio
Where it doesn't
- Free plan covers one social account and 20 scheduled posts
- Network availability varies by plan and social network
- Custom pricing requires contacting sales
- SocialPilot7.8/10 · 14-day trial
A capable choice for growing teams that need bulk scheduling and approval workflows.
Visit SocialPilotFull verdict → - Metricool7.5/10 · Free plan
A broad social media suite with useful analytics and a tightly limited free tier.
Visit MetricoolFull verdict →
All social media management tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update