Head-to-head · Small Business eCommerce Software
Shopify vs Square Online
Shopify leads on 0 checks, Square Online on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreShopify · 9.3/10
- Free planonly Square Online
- Free trialboth
- Most featuresShopify · 1 of 3
Shopify scores higher on our rubric for small business ecommerce software: 9.3 against 8.8 out of 10; our editors rank them #1 and #4.
Square Online offers free plan; Shopify doesn't.
Shopify is the better fit for small businesses wanting an all-round commerce platform. Square Online is the better fit for small sellers who want a free start and Square POS.
- Shopify fits best
Small businesses wanting an all-round commerce platform
- Square Online fits best
Small sellers who want a free start and Square POS
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Side by side
| Feature | Shopify 9.3/10 Visit ↗ | Square Online 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.8 |
| Ranking | #1 in Small Business eCommerce Software | #4 in Small Business eCommerce Software |
| Best for | Small businesses wanting an all-round commerce platform | Small sellers who want a free start and Square POS |
| Pricing model | Paid | Free plan + paid |
| Starting price | $29/mo | — |
| Free plan | — | ✓ (best) |
| Free trial | 3 days | 30 days |
| Free trial length | 3 days · no card needed | 30 days |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web | Web |
| Support | Live chat, Community, Docs · 24/7 | Live chat, Email, Phone |
| Integrations | 4 integrations | 7 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Shopify 1/3 · Square Online 0/3 | ||
| Built-in POS | Not checked yet | Not checked yet |
| Abandoned cart recovery | ✓ (best) | Not checked yet |
| Marketplace selling | Not checked yet | Not checked yet |
| Specs | ||
| Product limit | Not checked yet | Not checked yet |
| Staff accounts | Not checked yet | Not checked yet |
| Store deployment | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Shopify is a hosted commerce platform for entrepreneurs, retailers, small teams, and larger brands. It brings together an online store builder, checkout and payment processing, product and inventory management, fulfillment and shipping… Read the review → |
Square Online combines a website builder with e-commerce tools for businesses that want to list products, take online payments, and connect online sales with Square Point of Sale. It suits small sellers looking for a… Read the review → |
Strengths and trade-offs
Shopify — where it wins
- Combines storefront, checkout, inventory, POS, and omnichannel selling
- Unlimited products with 10 inventory locations on core plans
- App Store, marketplace, social, API, and digital-product support
Where it doesn't
- No free plan; the current trial lasts 3 days
- Transaction fees vary by country, provider, and plan
- Advanced and Plus tiers require substantial monthly spending
Square Online — where it wins
- Free plan includes a store and website builder with no monthly subscription cost
- Syncs product catalog and inventory with Square Point of Sale
- Supports shipping, local delivery, pickup, subscriptions, and bundles
Where it doesn't
- Processing fees apply when taking payments on Square Free
- Paid plan pricing is not specified for Square Plus or Square Premium
- Its listed integrations center on Square, Google, and Meta services
- Shopify9.3/10 · 3-day trial
A broad hosted commerce suite for small businesses selling across channels.
Visit ShopifyFull verdict → - Square Online8.8/10 · Free plan · 30-day trial
A free way to sell online with inventory tied to Square POS.
Visit Square OnlineFull verdict →
More comparisons
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- Square Online vs Squarespace Commerce
- Square Online vs Big Cartel
- Square Online vs CubeCart
All small business ecommerce software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







