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Head-to-head · Classifieds Software

ShopClass vs UltimateWB Classifieds

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score ShopClass #3 in Classifieds Software 8.9/10 Free plan Free plan✓ 6 of 6 features Visit ShopClass
UltimateWB Classifieds #6 in Classifieds Software 8.5/10 30-day trial Free trial✓ 5 of 6 features Visit UltimateWB

ShopClass leads on 1 check, UltimateWB Classifieds on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShopClass · 8.9/10
  • Free planonly ShopClass
  • Free trialonly UltimateWB Classifieds
  • Most featuresShopClass · 6 of 6

ShopClass scores higher on our rubric for classifieds software: 8.9 against 8.5 out of 10; our editors rank them #3 and #6.

ShopClass offers free plan; UltimateWB Classifieds doesn't.

ShopClass is the better fit for free classifieds prioritizing security and extensibility. UltimateWB Classifieds is the better fit for budget marketplaces needing auctions and cloud hosting.

  • ShopClass fits best

    Free classifieds prioritizing security and extensibility

  • UltimateWB Classifieds fits best

    Budget marketplaces needing auctions and cloud hosting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ShopClass 8.9/10 Visit ↗ UltimateWB Classifieds 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #3 in Classifieds Software #6 in Classifieds Software
Best for Free classifieds prioritizing security and extensibility Budget marketplaces needing auctions and cloud hosting
Pricing model Free Paid
Starting price Free plan $276/yr
Free plan ✓ (best) —
Free trial — 30 days
Deployment Self-hosted, Cloud Cloud, Self-hosted, Browser extension
Platforms Web Web, Windows, macOS, Linux, iOS, Android
Support Community, Docs Email, Community, Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ShopClass 6/6 · UltimateWB Classifieds 5/6
Custom domain ✓ ✓
Listing approval ✓ ✓
Seller messaging ✓ ✓
Featured listings ✓ ✓
Payment collection ✓ ✓
API access ✓ (best) Not checked yet
Specs
Mobile apps Web Web
Our review
Pros
  • Custom fields, conditional forms, and detailed listing search filters
  • Moderation queues, CAPTCHA, throttling, blocklists, and spam controls
  • Docker, CLI tooling, and plugin/theme APIs support customization
  • Supports classifieds, fixed-price sales, auctions, proxy bidding, and Buy Now
  • Includes approval workflows, advanced search, filtering, and distance search
  • Offers self-hosted software plus cloud plans with multiple integrations
Cons
  • Operators manage PHP hosting and deployment themselves
  • Web access is provided instead of a native mobile app
  • Paid upgrades depend on configured payment plugins
  • The product is included in UltimateWB Full rather than sold as a separate app
  • Cloud Starter provides 250 MB disk space and one email account
  • API access and a dedicated mobile app are not part of the published offering
Our verdict

ShopClass is a self-hosted, open-source marketplace CMS for organizations operating their own classifieds website. It supports listing categories, custom fields, conditional form logic, search filters for region, city, price, keyword, and…

Read the review →

UltimateWB Classifieds is a classifieds, auction, and marketplace application included in UltimateWB Full. It is designed for organizations building listing websites where users can post ads, sell items, run auctions, collect listing or…

Read the review →
  1. ShopClassClassifieds Software 8.9Free plan
  2. UltimateWB ClassifiedsClassifieds Software 8.530-day trial

Strengths and trade-offs

  • ShopClass — where it wins

    • Custom fields, conditional forms, and detailed listing search filters
    • Moderation queues, CAPTCHA, throttling, blocklists, and spam controls
    • Docker, CLI tooling, and plugin/theme APIs support customization

    Where it doesn't

    • Operators manage PHP hosting and deployment themselves
    • Web access is provided instead of a native mobile app
    • Paid upgrades depend on configured payment plugins
  • UltimateWB Classifieds — where it wins

    • Supports classifieds, fixed-price sales, auctions, proxy bidding, and Buy Now
    • Includes approval workflows, advanced search, filtering, and distance search
    • Offers self-hosted software plus cloud plans with multiple integrations

    Where it doesn't

    • The product is included in UltimateWB Full rather than sold as a separate app
    • Cloud Starter provides 250 MB disk space and one email account
    • API access and a dedicated mobile app are not part of the published offering
  • ShopClass8.9/10 · Free plan

    A free, extensible classifieds CMS for operators who want control over hosting and moderation.

    Visit ShopClassFull verdict →
  • UltimateWB Classifieds8.5/10 · 30-day trial

    A flexible classifieds and auction application with self-hosting and cloud options.

    Visit UltimateWBFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update