Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · SEO Testing Software

SEOTesting vs Lumenlab

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score SEOTesting #1 in SEO Testing Software 9.4/10 14-day trial Free trial✓ 2 of 2 features Visit SEOTesting
Lumenlab #3 in SEO Testing Software 9.0/10 Pricing on request ✓ 1 of 2 features Visit Lumenlab

SEOTesting leads on 0 checks, Lumenlab on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSEOTesting · 9.4/10
  • Free trialonly SEOTesting
  • Most featuresSEOTesting · 2 of 2

SEOTesting scores higher on our rubric for seo testing software: 9.4 against 9.0 out of 10; our editors rank them #1 and #3.

On experiment method, SEOTesting gives you Mixed where Lumenlab offers Split_url. On search data source, SEOTesting gives you Mixed where Lumenlab offers Search_console.

SEOTesting is the better fit for SEO teams needing a mature all-round tester. Lumenlab is the better fit for enterprise SEO experimentation teams.

  • SEOTesting fits best

    SEO teams needing a mature all-round tester

  • Lumenlab fits best

    Enterprise SEO experimentation teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SEOTesting 9.4/10 Visit ↗ Lumenlab 9.0/10 Visit ↗
At a glance
Editor score 9.4 9.0
Ranking #1 in SEO Testing Software #3 in SEO Testing Software
Best for SEO teams needing a mature all-round tester Enterprise SEO experimentation teams
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat, Docs Docs
Integrations 6 integrations 2 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features SEOTesting 2/2 · Lumenlab 1/2
Organic traffic impact ✓ ✓
Ranking impact ✓ (best) Not checked yet
Specs
Experiment method Mixed Split_url
Search data source Mixed Search_console
Active test limit Not checked yet Not checked yet
Supported page types single pages, groups of pages, URL switches product pages; category pages; single-page applications; high-volume websites
Our review
Pros
  • Combines time-based and split testing for pages, groups, and URL switches
  • Connects Search Console, GA4, ranking, traffic, and LLM visibility data
  • Includes API, MCP Server, Chrome Extension, reporting, and annotations
  • Bayesian analysis with synthetic controls and quality checks
  • Tests technical and content changes across major page elements
  • Supports scheduled tests and Cloudflare edge deployment
Cons
  • There is no free plan; access is paid after the 14-day trial
  • Internal Linking credits are capped on Single Site, Medium, and Large
  • Annual pricing requires inquiry rather than appearing as a published plan option
  • Quote-based pricing requires a sales conversation
  • No free plan is available
  • Edge SEO deployment is tied to Cloudflare
Our verdict

SEOTesting is a web-based platform for SEO professionals, agencies, consultants, and in-house marketing teams. It connects Google Search Console and Google Analytics data with testing, reporting, ranking analysis, content groups, and…

Read the review →

Lumenlab is an SEO experimentation platform for SEO teams, specialists, webshops, and enterprises. It creates control and variant page groups using Google Search Console data, then measures the effect of SEO changes. Supported test areas…

Read the review →
  1. SEOTestingSEO Testing Software 9.414-day trial
  2. LumenlabSEO Testing Software 9.0Pricing on request

Strengths and trade-offs

  • SEOTesting — where it wins

    • Combines time-based and split testing for pages, groups, and URL switches
    • Connects Search Console, GA4, ranking, traffic, and LLM visibility data
    • Includes API, MCP Server, Chrome Extension, reporting, and annotations

    Where it doesn't

    • There is no free plan; access is paid after the 14-day trial
    • Internal Linking credits are capped on Single Site, Medium, and Large
    • Annual pricing requires inquiry rather than appearing as a published plan option

  • Lumenlab — where it wins

    • Bayesian analysis with synthetic controls and quality checks
    • Tests technical and content changes across major page elements
    • Supports scheduled tests and Cloudflare edge deployment

    Where it doesn't

    • Quote-based pricing requires a sales conversation
    • No free plan is available
    • Edge SEO deployment is tied to Cloudflare
  • SEOTesting9.4/10 · 14-day trial

    A broad SEO testing platform for teams measuring content, technical, and AI-search changes.

    Visit SEOTestingFull verdict →
  • Lumenlab9.0/10 · Pricing on request

    A specialized platform for controlled SEO experiments, analysis, and Cloudflare deployment.

    Visit LumenlabFull verdict →

More comparisons

All SEO testing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update