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Head-to-head · Headless CMS

Sanity vs Payload CMS

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Sanity #2 in Headless CMS 9.2/10 Free plan Free plan✓ 4 of 4 features Visit Sanity
Payload CMS #6 in Headless CMS 8.8/10 Open source ✓ 4 of 4 features Visit Payload CMS

Sanity leads on 0 checks, Payload CMS on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSanity · 9.2/10
  • Free planonly Sanity

Sanity scores higher on our rubric for headless cms: 9.2 against 8.8 out of 10; our editors rank them #2 and #6.

Sanity is the better fit for collaborative teams building custom content systems. Payload CMS is the better fit for developers building self-hosted TypeScript systems.

  • Sanity fits best

    Collaborative teams building custom content systems

  • Payload CMS fits best

    Developers building self-hosted TypeScript systems

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sanity 9.2/10 Visit ↗ Payload CMS 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #2 in Headless CMS #6 in Headless CMS
Best for Collaborative teams building custom content systems Developers building self-hosted TypeScript systems
Pricing model Free plan + paid Free
Starting price $15/seat/mo Open source
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud, Self-hosted Self-hosted
Platforms Web Web
Support Email, Tickets, Community, Docs Community, Docs
Compliance SOC 2, GDPR, PCI DSS, SSO/SAML GDPR, SSO/SAML
Integrations 9 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Sanity 4/4 · Payload CMS 4/4
Content localization ✓ ✓
Webhooks ✓ ✓
Content preview ✓ ✓
Asset transformations ✓ ✓
Specs
API types Both Both
Role permissions Custom Custom
Our review
Pros
  • Real-time editing with structured schemas and visual previews
  • GROQ, GraphQL, webhooks, localization, and image processing
  • Hosted or self-hosted Studio deployment with strong integrations
  • REST and GraphQL APIs support flexible content delivery
  • Field- and document-level access control supports custom permissions
  • Next.js integration, drafts, previews, and localization support modern builds
Cons
  • Higher usage on Growth is billed pay-as-you-go
  • Advanced access controls and SAML require Enterprise
  • Its flexibility may require developer involvement for custom systems
  • Self-hosting requires teams to manage deployment and infrastructure
  • Payload Cloud deployment of new projects is currently paused
  • The code-first approach may not suit teams seeking a no-code CMS
Our verdict

Sanity is a headless content platform for developers and content teams creating websites, applications, and other digital experiences. Its open-source Sanity Studio supports configurable content models and collaborative editing, while the…

Read the review →

Payload CMS is an open-source, code-first headless CMS and TypeScript application framework for developers, marketers, agencies, and enterprise teams. It supports configurable collections and global documents, authentication, custom access…

Read the review →
  1. SanityHeadless CMS 9.2Free plan
  2. Payload CMSHeadless CMS 8.8Open source

Strengths and trade-offs

  • Sanity — where it wins

    • Real-time editing with structured schemas and visual previews
    • GROQ, GraphQL, webhooks, localization, and image processing
    • Hosted or self-hosted Studio deployment with strong integrations

    Where it doesn't

    • Higher usage on Growth is billed pay-as-you-go
    • Advanced access controls and SAML require Enterprise
    • Its flexibility may require developer involvement for custom systems
  • Payload CMS — where it wins

    • REST and GraphQL APIs support flexible content delivery
    • Field- and document-level access control supports custom permissions
    • Next.js integration, drafts, previews, and localization support modern builds

    Where it doesn't

    • Self-hosting requires teams to manage deployment and infrastructure
    • Payload Cloud deployment of new projects is currently paused
    • The code-first approach may not suit teams seeking a no-code CMS

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update