Head-to-head · Subscription Ecommerce Software
Recurpay vs Subbly
Recurpay leads on 1 check, Subbly on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreRecurpay · 7.5/10
- Lowest starting priceRecurpay · $9/mo
- Free trialonly Subbly
Recurpay scores higher on our rubric for subscription ecommerce software: 7.5 against 7.4 out of 10; our editors rank them #17 and #18.
Recurpay is cheaper to start at $9/mo against $14/mo.
Recurpay is the better fit for affordable Shopify subscription stores. Subbly is the better fit for merchants needing a hosted subscription store.
- Recurpay fits best
Affordable Shopify subscription stores
- Subbly fits best
Merchants needing a hosted subscription store
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Side by side
| Feature | Recurpay 7.5/10 Visit ↗ | Subbly 7.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.5 | 7.4 |
| Ranking | #17 in Subscription Ecommerce Software | #18 in Subscription Ecommerce Software |
| Best for | Affordable Shopify subscription stores | Merchants needing a hosted subscription store |
| Pricing model | Paid | Paid |
| Starting price | $9/mo (best) | $14/mo |
| Free plan | — | — |
| Free trial | — | 14 days |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web |
| Support | Email, Live chat, Docs · 24/7 | Email, Live chat, Docs · 24/7 |
| Integrations | 8 integrations | 12 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Recurpay 5/5 · Subbly 5/5 | ||
| Subscriber portal | ✓ | ✓ |
| Pause or skip | ✓ | ✓ |
| Prepaid plans | ✓ | ✓ |
| Payment recovery | ✓ | ✓ |
| Native storefront | ✓ | ✓ |
| Specs | ||
| Product types | Both | Both |
| Billing intervals | Custom | Custom |
| Our review | ||
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| Our verdict | Recurpay is a subscription management platform for Shopify-focused ecommerce brands selling recurring physical or digital products. It provides subscription widgets, recurring billing, prepaid plans, customer self-service, payment… Read the review → |
Subbly is a hosted ecommerce platform for businesses selling recurring physical products, digital products, memberships, and services. It combines storefront creation, subscription and one-time checkout, customer portals, billing and… Read the review → |
Strengths and trade-offs
Recurpay — where it wins
- Launch includes prepaid plans, portals, analytics, and dunning at $9/month.
- Supports skips, rescheduling, product swaps, mixed carts, and Shopify checkout.
- Integrates with Shopify, Zapier, n8n, Klaviyo, Gorgias, and other tools.
Where it doesn't
- There is no free plan.
- The platform is focused primarily on Shopify stores.
- Advanced code editors and infrastructure require the $99/month Scale plan.
Subbly — where it wins
- Supports subscription and one-time product checkout
- Offers custom cadences, prepaid plans, pause, and skip controls
- Connects with major payment and shipping services
Where it doesn't
- No free plan is available
- Advanced capabilities require higher-priced tiers
- Pricing differs by billing period and plan
- Recurpay7.5/10 · Paid
Affordable Shopify subscription tooling with strong self-service and recovery features.
Visit RecurpayFull verdict → - Subbly7.4/10 · 14-day trial
A hosted subscription store with checkout, retention tools, inventory, and flexible billing.
Visit SubblyFull verdict →
All subscription ecommerce software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update