Head-to-head · Email Design Software
Postcards vs Publicate
Postcards leads on 1 check, Publicate on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePostcards · 8.6/10
- Free planonly Postcards
- Free trialonly Publicate
- Most featuresPostcards · 4 of 4
Postcards scores higher on our rubric for email design software: 8.6 against 8.1 out of 10; our editors rank them #4 and #7.
Postcards offers free plan; Publicate doesn't.
Postcards is the better fit for small teams wanting affordable full-featured design. Publicate is the better fit for newsletter teams combining design and analytics.
- Postcards fits best
Small teams wanting affordable full-featured design
- Publicate fits best
Newsletter teams combining design and analytics
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Side by side
| Feature | Postcards 8.6/10 Visit ↗ | Publicate 8.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 8.1 |
| Ranking | #4 in Email Design Software | #7 in Email Design Software |
| Best for | Small teams wanting affordable full-featured design | Newsletter teams combining design and analytics |
| Pricing model | Free plan + paid | Paid |
| Starting price | $16/mo | $16/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | 14 days |
| Deployment | Cloud, Browser extension | Cloud, Browser extension |
| Platforms | Web, Chrome extension | Web, Chrome extension |
| Support | Live chat, Docs | Email, Live chat, Docs |
| Compliance | SSO/SAML | GDPR |
| Integrations | 20+ integrations | 57+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Postcards 4/4 · Publicate 3/4 | ||
| Reusable content blocks | ✓ | ✓ |
| HTML export | ✓ | ✓ |
| Custom code editing | ✓ (best) | Not checked yet |
| Custom fonts | ✓ | ✓ |
| Specs | ||
| Editor type | Drag-and-drop | Drag-and-drop |
| Included editor seats | 1 | 1 |
| Our review | ||
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| Our verdict | Postcards is a browser-based email design tool for marketers, designers, agencies, and businesses creating responsive HTML newsletters. Its drag-and-drop editor supports reusable email modules, mobile layouts, custom fonts, brand presets,… Read the review → |
Publicate is a web-based email and newsletter design platform for marketers, internal communications teams, and businesses. Its drag-and-drop editor combines reusable content modules, 300+ ready-to-use templates, multimedia content,… Read the review → |
Strengths and trade-offs
Postcards — where it wins
- Free plan plus monthly pricing starting at $16
- Reusable modules, AI editing, previews, and responsive layouts
- Exports to HTML, ZIP, image, PDF, Outlook, and email platforms
Where it doesn't
- The listed team-seat specification is 1
- The API is read-only and focused on exporting production HTML
- It focuses on design and export rather than campaign sending
Publicate — where it wins
- Reusable modules, templates, brand kits, and responsive HTML export
- Gmail and Outlook publishing plus 11 listed integrations
- Analytics, click maps, heatmaps, AI generation, and team collaboration
Where it doesn't
- No permanent free plan; access starts with a 14-day free trial
- Advanced analytics and custom domains require higher-tier plans
- Individual plans provide one workspace rather than team collaboration
- Postcards8.6/10 · Free plan
A flexible email design workspace with a free plan, AI, collaboration, and broad exports.
Visit PostcardsFull verdict → - Publicate8.1/10 · 14-day trial
A design-and-analytics workspace for newsletter teams publishing across email platforms.
Visit PublicateFull verdict →
More comparisons
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- Stripo vs Publicate
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- Beefree (now RGE Studio) vs Publicate
- Stensul vs Postcards
- Stensul vs Publicate
- Postcards vs Topol
- Postcards vs Chamaileon
All email design software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update