Head-to-head · Email Design Software
Postcards vs Mailtrap Email Template Builder
Postcards leads on 0 checks, Mailtrap Email Template Builder on 2, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePostcards · 8.6/10
- Lowest starting priceMailtrap Email Template Builder · $15/mo
- Free planboth
- Most featuresPostcards · 4 of 4
Postcards scores higher on our rubric for email design software: 8.6 against 8.0 out of 10; our editors rank them #4 and #8.
Mailtrap Email Template Builder is cheaper to start at $15/mo against $16/mo. Mailtrap Email Template Builder leads on included editor seats: 3 versus 1.
Postcards is the better fit for small teams wanting affordable full-featured design. Mailtrap Email Template Builder is the better fit for developers building API-hosted email templates.
- Postcards fits best
Small teams wanting affordable full-featured design
- Mailtrap Email Template Builder fits best
Developers building API-hosted email templates
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Side by side
| Feature | Postcards 8.6/10 Visit ↗ | Mailtrap Email Template Builder 8.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 8.0 |
| Ranking | #4 in Email Design Software | #8 in Email Design Software |
| Best for | Small teams wanting affordable full-featured design | Developers building API-hosted email templates |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $16/mo | $15/mo (best) |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web, Chrome extension | Web |
| Support | Live chat, Docs | Email, Live chat |
| Compliance | SSO/SAML | GDPR, SOC 2, ISO 27001, 2FA |
| Integrations | 20+ integrations | 2 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Postcards 4/4 · Mailtrap Email Template Builder 1/4 | ||
| Reusable content blocks | ✓ (best) | Not checked yet |
| HTML export | ✓ (best) | Not checked yet |
| Custom code editing | ✓ | ✓ |
| Custom fonts | ✓ (best) | Not checked yet |
| Specs | ||
| Editor type | Drag-and-drop | Drag-and-drop |
| Included editor seats | 1 | 3 (best) |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Postcards is a browser-based email design tool for marketers, designers, agencies, and businesses creating responsive HTML newsletters. Its drag-and-drop editor supports reusable email modules, mobile layouts, custom fonts, brand presets,… Read the review → |
Mailtrap Email Template Builder is a cloud-based web and API tool for creating responsive email templates. It suits developers building API-hosted templates for user-triggered, marketing, or bulk messages, while giving content teams a… Read the review → |
Strengths and trade-offs
Postcards — where it wins
- Free plan plus monthly pricing starting at $16
- Reusable modules, AI editing, previews, and responsive layouts
- Exports to HTML, ZIP, image, PDF, Outlook, and email platforms
Where it doesn't
- The listed team-seat specification is 1
- The API is read-only and focused on exporting production HTML
- It focuses on design and export rather than campaign sending
Mailtrap Email Template Builder — where it wins
- Drag-and-drop and HTML editors support responsive email design.
- Merge tags, custom variables, and test-data previews aid personalization.
- Hosted templates can be referenced through the Mailtrap API.
Where it doesn't
- Integrations focus on Mailtrap Email API and SMTP.
- Cloud deployment may not fit teams requiring on-premise hosting.
- Monthly pricing rises from $15 Basic to $750 Enterprise.
- Postcards8.6/10 · Free plan
A flexible email design workspace with a free plan, AI, collaboration, and broad exports.
Visit PostcardsFull verdict → - Mailtrap Email Template Builder8.0/10 · Free plan
A focused builder for developers who need API-hosted, personalized email templates.
Visit MailtrapFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update