Head-to-head · Social Media Management Tools
Planable vs Metricool
Planable leads on 2 checks, Metricool on 1, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePlanable · 8.0/10
- Lowest starting priceMetricool · $20/mo
- Free planboth
Planable scores higher on our rubric for social media management tools: 8.0 against 7.5 out of 10; our editors rank them #13 and #18.
Metricool is cheaper to start at $20/mo against $33/mo. Planable leads on social accounts: 4 versus 1. Planable leads on scheduled posts: 60 versus 20. On analytics level, Planable gives you Advanced where Metricool offers Basic.
Planable is the better fit for teams centered on content approvals. Metricool is the better fit for analytics-focused social teams.
- Planable fits best
Teams centered on content approvals
- Metricool fits best
Analytics-focused social teams
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Side by side
| Feature | Planable 8.0/10 Visit ↗ | Metricool 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.0 | 7.5 |
| Ranking | #13 in Social Media Management Tools | #18 in Social Media Management Tools |
| Best for | Teams centered on content approvals | Analytics-focused social teams |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $33/mo | $20/mo (best) |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome extension |
| Support | Email, Live chat, Docs | Docs |
| Integrations | 3 integrations | 12 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Planable 2/2 · Metricool 2/2 | ||
| Social inbox | ✓ | ✓ |
| Approval workflow | ✓ | ✓ |
| Specs | ||
| Social accounts | 4 (best) | 1 |
| Supported networks | Facebook, LinkedIn, Instagram, X, Google Business Profile, YouTube, TikTok, Pinterest, Threads | Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch |
| Scheduled posts | 60 (best) | 20 |
| Analytics level | Advanced | Basic |
| Team users | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Planable is a social media management and content collaboration platform for agencies, brands, and marketing teams. Its shared workspaces bring post creation, editing, commenting, approval, scheduling, and analysis into one workflow. Teams… Read the review → |
Metricool is a social media management platform for social media professionals, businesses, brands, and agencies. It combines content planning, automatic publishing, recurring scheduling, analytics, competitor analysis, reporting, inbox… Read the review → |
Strengths and trade-offs
Planable — where it wins
- Required approvals, comments, and shared workspaces support review-heavy teams.
- Feed, calendar, and grid views organize content across supported social networks.
- Advanced analytics, reports, and a unified social inbox extend beyond scheduling.
Where it doesn't
- Basic starts at $39 per workspace per month, a relatively high entry price.
- Analytics and Social Inbox are paid add-ons rather than included features.
- The free plan is limited to 50 total created posts, while Basic allows 60 monthly posts.
Metricool — where it wins
- Analytics, competitor analysis, and customizable automated reports
- Recurring publishing, approvals, and a shared social inbox
- Supports major networks plus Zapier, Make, and Looker Studio
Where it doesn't
- Free plan covers one social account and 20 scheduled posts
- Network availability varies by plan and social network
- Custom pricing requires contacting sales
- Planable8.0/10 · Free trial (50 posts, no time limit)
A collaboration-led social platform with approvals, planning, analytics, and inbox tools.
Visit PlanableFull verdict → - Metricool7.5/10 · Free plan
A broad social media suite with useful analytics and a tightly limited free tier.
Visit MetricoolFull verdict →
All social media management tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update