Optimizely Feature Experimentation vs Convert Experiences

Optimizely Feature Experimentation9.3Visit Convert Experiences8.7Visit

Higher score Optimizely Feature Experimentation #1 in AB Testing 9.3/10 Free plan · pricing on request Free plan✓ 0 of 3 features Visit Optimizely

vs

Convert Experiences #5 in AB Testing 8.7/10 15-day trial Free trial✓ 2 of 3 features Visit site

• Optimizely Feature Experimentation fits best

  Teams prioritizing feature and rollout experiments

• Convert Experiences fits best

  Teams needing full-stack web and mobile experiments

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Side by side

Feature	Optimizely Feature Experimentation 9.3/10 Visit ↗	Convert Experiences 8.7/10 Visit ↗
At a glance
Editor score	9.3	8.7
Ranking	#1 in AB Testing	#5 in AB Testing
Best for	Teams prioritizing feature and rollout experiments	Teams needing full-stack web and mobile experiments
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	—	15 days
Deployment	Cloud, Mobile, Browser extension	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Tickets, Community, Docs	Email, Live chat, Phone, Docs
Compliance	SOC 2, ISO 27001, GDPR, PCI DSS	SOC 2, ISO 27001, GDPR, HIPAA
Integrations	2 integrations	90+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Optimizely Feature Experimentation 0/3 · Convert Experiences 2/3
Client-side tests	Not checked yet	Not checked yet
Server-side tests	Not checked yet	✓ (best)
Visual editor	Not checked yet	✓ (best)
Specs
Testing methods	Not checked yet	Not checked yet
Monthly tested users	Not checked yet	Not checked yet
Analytics integrations	Not checked yet	Not checked yet
Our review
Pros	Feature flags, targeted deliveries, A/B tests, and bandit optimization Supports web, iOS, Android, backend services, and API environments Local SDK decisioning, progressive rollouts, rollback, and mutual exclusion	Supports web, iOS, Android, and API experimentation Combines visual, code, server-side, and mobile testing Includes 90 integrations plus targeting, heatmaps, and recordings
Cons	Rollouts allows one experiment at a time Paid plans require a sales discussion Narrower than full web-testing suites	No free plan; access starts with a 15-day trial Advanced testing and feature flags require the Pro plan Enterprise terms and pricing require contact with sales
Our verdict	Optimizely Feature Experimentation is a developer-focused experimentation and feature management platform for product, engineering, and analytics teams. It combines feature flags, remote configuration, audience targeting, A/B testing,… Read the review →	Convert Experiences is an experimentation and personalization platform for marketers, growth teams, developers, ecommerce teams, and CRO agencies. It supports browser-based A/B and split URL testing through visual and code editors, while… Read the review →

Strengths and trade-offs

• Optimizely Feature Experimentation — where it wins

  • Feature flags, targeted deliveries, A/B tests, and bandit optimization
  • Supports web, iOS, Android, backend services, and API environments
  • Local SDK decisioning, progressive rollouts, rollback, and mutual exclusion

  Where it doesn't

  • Rollouts allows one experiment at a time
  • Paid plans require a sales discussion
  • Narrower than full web-testing suites

• Convert Experiences — where it wins

  • Supports web, iOS, Android, and API experimentation
  • Combines visual, code, server-side, and mobile testing
  • Includes 90 integrations plus targeting, heatmaps, and recordings

  Where it doesn't

  • No free plan; access starts with a 15-day trial
  • Advanced testing and feature flags require the Pro plan
  • Enterprise terms and pricing require contact with sales

• Optimizely Feature Experimentation9.3/10 · Free plan · pricing on request

  A developer-focused platform for feature experiments, targeting, flags, and progressive releases.

  Visit OptimizelyFull verdict →
• Convert Experiences8.7/10 · 15-day trial

  Full-stack web and mobile testing with targeting, flags, heatmaps, and recordings.

  Visit siteFull verdict →