Head-to-head · Social Media Management Tools
Metricool vs Publer
Metricool leads on 1 check, Publer on 2, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMetricool · 7.5/10
- Lowest starting pricePubler · $5/mo
- Free planboth
- Most featuresMetricool · 2 of 2
Metricool scores higher on our rubric for social media management tools: 7.5 against 7.4 out of 10; our editors rank them #18 and #19.
Publer is cheaper to start at $5/mo against $20/mo. Publer leads on social accounts: 3 versus 1. Metricool leads on scheduled posts: 20 versus 10. On analytics level, Publer gives you Advanced where Metricool offers Basic.
Metricool is the better fit for analytics-focused social teams. Publer is the better fit for low-cost users needing strong scheduling.
- Metricool fits best
Analytics-focused social teams
- Publer fits best
Low-cost users needing strong scheduling
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Side by side
| Feature | Metricool 7.5/10 Visit ↗ | Publer 7.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.5 | 7.4 |
| Ranking | #18 in Social Media Management Tools | #19 in Social Media Management Tools |
| Best for | Analytics-focused social teams | Low-cost users needing strong scheduling |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $20/mo | $5/mo (best) |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android, Chrome extension | Web, iOS, Android, Chrome extension |
| Support | Docs | Email, Live chat, Tickets, Community, Docs |
| Integrations | 12 integrations | 17 integrations |
| Built for | Solo, Small business, Mid-market | Solo, Small business, Mid-market, Enterprise |
| Features Metricool 2/2 · Publer 1/2 | ||
| Social inbox | ✓ (best) | Not checked yet |
| Approval workflow | ✓ | ✓ |
| Specs | ||
| Social accounts | 1 | 3 (best) |
| Supported networks | Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch | Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Google Business Profiles, YouTube, WordPress, TikTok, Telegram, Mastodon, Threads, Bluesky |
| Scheduled posts | 20 (best) | 10 |
| Analytics level | Basic | Advanced |
| Team users | Not checked yet | 1 |
| Our review | ||
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| Our verdict | Metricool is a social media management platform for social media professionals, businesses, brands, and agencies. It combines content planning, automatic publishing, recurring scheduling, analytics, competitor analysis, reporting, inbox… Read the review → |
Publer is a social media management platform for solopreneurs, freelancers, social media managers, small and medium-sized businesses, marketing agencies, and larger teams. It combines post scheduling, bulk scheduling, a drag-and-drop… Read the review → |
Strengths and trade-offs
Metricool — where it wins
- Analytics, competitor analysis, and customizable automated reports
- Recurring publishing, approvals, and a shared social inbox
- Supports major networks plus Zapier, Make, and Looker Studio
Where it doesn't
- Free plan covers one social account and 20 scheduled posts
- Network availability varies by plan and social network
- Custom pricing requires contacting sales
Publer — where it wins
- Free plan supports 3 social accounts and 10 pending posts per account
- Bulk scheduling supports up to 500 posts on the Professional plan
- Supports approvals, analytics, AI tools, and broad network coverage
Where it doesn't
- No social inbox for managing conversations in one place
- Professional starts with only 1 social account
- Additional members are not included in the listed Professional or Business starting plans
- Metricool7.5/10 · Free plan
A broad social media suite with useful analytics and a tightly limited free tier.
Visit MetricoolFull verdict → - Publer7.4/10 · Free plan
A low-cost scheduler with broad network coverage, bulk tools, analytics, and approvals.
Visit PublerFull verdict →
All social media management tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update