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Head-to-head · Social Media Hashtag Tracking Software

Keyhole vs Media Watcher

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Keyhole #7 in Social Media Hashtag Tracking Software 8.6/10 Pricing on request · 14-day trial Free trial✓ 0 of 3 features Visit Keyhole

Keyhole leads on 0 checks, Media Watcher on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKeyhole · 8.6/10
  • Free trialonly Keyhole
  • Most featuresMedia Watcher · 3 of 3

Keyhole scores higher on our rubric for social media hashtag tracking software: 8.6 against 8.5 out of 10; our editors rank them #7 and #8.

Keyhole is the better fit for enterprise multi-network hashtag reporting. Media Watcher is the better fit for enterprise hashtag and media monitoring.

  • Keyhole fits best

    Enterprise multi-network hashtag reporting

  • Media Watcher fits best

    Enterprise hashtag and media monitoring

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Side by side

Feature Keyhole 8.6/10 Visit ↗ Media Watcher 8.5/10 Visit ↗
At a glance
Editor score 8.6 8.5
Ranking #7 in Social Media Hashtag Tracking Software #8 in Social Media Hashtag Tracking Software
Best for Enterprise multi-network hashtag reporting Enterprise hashtag and media monitoring
Pricing model Paid Paid
Starting price — $230/mo
Free plan — —
Free trial 14 days —
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 3 integrations
Features Keyhole 0/3 · Media Watcher 3/3
Hashtag discovery Not checked yet ✓ (best)
Campaign tracking Not checked yet ✓ (best)
Competitor tracking Not checked yet ✓ (best)
Specs
Networks supported Not checked yet Not checked yet
Tracked hashtags Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Our review
Pros
  • Tracks hashtags, keywords, campaigns, influencers, and competitors
  • Supports Facebook, Instagram, X, TikTok, LinkedIn, and YouTube
  • Offers historical backfill, alerts, exports, and REST API access
  • Tracks campaign, brand, product, and competitor hashtags
  • Combines sentiment, volume, alerts, discovery, and reporting
  • Offers REST API access plus Slack and Microsoft Teams integrations
Cons
  • Plan prices require contacting sales
  • There is no free plan
  • Influencer and competitor analysis are listed on Enterprise
  • Starts at $230 per month with annual billing
  • Advanced capabilities require higher-priced plans
  • Enterprise features begin at $1,000 per month
Our verdict

Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It combines social account profile analytics with hashtag and keyword tracking, audience demographic analysis,…

Read the review →

Media Watcher is a media intelligence and social listening platform for brands, PR teams, marketers, agencies, and enterprises. Its real-time hashtag tracker covers campaign, brand, product, and competitor hashtags across social media and…

Read the review →
  1. KeyholeSocial Media Hashtag Tracking Software 8.6Pricing on request · 14-day trial
  2. Media WatcherSocial Media Hashtag Tracking Software 8.5Paid

Strengths and trade-offs

  • Keyhole — where it wins

    • Tracks hashtags, keywords, campaigns, influencers, and competitors
    • Supports Facebook, Instagram, X, TikTok, LinkedIn, and YouTube
    • Offers historical backfill, alerts, exports, and REST API access

    Where it doesn't

    • Plan prices require contacting sales
    • There is no free plan
    • Influencer and competitor analysis are listed on Enterprise
  • Media Watcher — where it wins

    • Tracks campaign, brand, product, and competitor hashtags
    • Combines sentiment, volume, alerts, discovery, and reporting
    • Offers REST API access plus Slack and Microsoft Teams integrations

    Where it doesn't

    • Starts at $230 per month with annual billing
    • Advanced capabilities require higher-priced plans
    • Enterprise features begin at $1,000 per month
  • Keyhole8.6/10 · Pricing on request · 14-day trial

    A broad enterprise reporting platform with strong network coverage but contact-sales pricing.

    Visit KeyholeFull verdict →
  • Media Watcher8.5/10 · Paid

    A broad media-monitoring suite for enterprises that need real-time hashtag intelligence.

    Visit Media WatcherFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update