Head-to-head · Social Media Hashtag Tracking Software
Keyhole vs Media Watcher
Keyhole leads on 0 checks, Media Watcher on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreKeyhole · 8.6/10
- Free trialonly Keyhole
- Most featuresMedia Watcher · 3 of 3
Keyhole scores higher on our rubric for social media hashtag tracking software: 8.6 against 8.5 out of 10; our editors rank them #7 and #8.
Keyhole is the better fit for enterprise multi-network hashtag reporting. Media Watcher is the better fit for enterprise hashtag and media monitoring.
- Keyhole fits best
Enterprise multi-network hashtag reporting
- Media Watcher fits best
Enterprise hashtag and media monitoring
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Side by side
| Feature | Keyhole 8.6/10 Visit ↗ | Media Watcher 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 8.5 |
| Ranking | #7 in Social Media Hashtag Tracking Software | #8 in Social Media Hashtag Tracking Software |
| Best for | Enterprise multi-network hashtag reporting | Enterprise hashtag and media monitoring |
| Pricing model | Paid | Paid |
| Starting price | — | $230/mo |
| Free plan | — | — |
| Free trial | 14 days | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 6 integrations | 3 integrations |
| Features Keyhole 0/3 · Media Watcher 3/3 | ||
| Hashtag discovery | Not checked yet | ✓ (best) |
| Campaign tracking | Not checked yet | ✓ (best) |
| Competitor tracking | Not checked yet | ✓ (best) |
| Specs | ||
| Networks supported | Not checked yet | Not checked yet |
| Tracked hashtags | Not checked yet | Not checked yet |
| Historical data | Not checked yet | Not checked yet |
| Data export | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It combines social account profile analytics with hashtag and keyword tracking, audience demographic analysis,… Read the review → |
Media Watcher is a media intelligence and social listening platform for brands, PR teams, marketers, agencies, and enterprises. Its real-time hashtag tracker covers campaign, brand, product, and competitor hashtags across social media and… Read the review → |
Strengths and trade-offs
Keyhole — where it wins
- Tracks hashtags, keywords, campaigns, influencers, and competitors
- Supports Facebook, Instagram, X, TikTok, LinkedIn, and YouTube
- Offers historical backfill, alerts, exports, and REST API access
Where it doesn't
- Plan prices require contacting sales
- There is no free plan
- Influencer and competitor analysis are listed on Enterprise
Media Watcher — where it wins
- Tracks campaign, brand, product, and competitor hashtags
- Combines sentiment, volume, alerts, discovery, and reporting
- Offers REST API access plus Slack and Microsoft Teams integrations
Where it doesn't
- Starts at $230 per month with annual billing
- Advanced capabilities require higher-priced plans
- Enterprise features begin at $1,000 per month
- Keyhole8.6/10 · Pricing on request · 14-day trial
A broad enterprise reporting platform with strong network coverage but contact-sales pricing.
Visit KeyholeFull verdict → - Media Watcher8.5/10 · Paid
A broad media-monitoring suite for enterprises that need real-time hashtag intelligence.
Visit Media WatcherFull verdict →
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All social media hashtag tracking software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update




