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Head-to-head · Push Notification Software

iZooto vs ntfy

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score iZooto #7 in Push Notification Software 8.4/10 Free plan · 14-day trial Free planFree trial✓ 5 of 6 features Visit iZooto
ntfy #9 in Push Notification Software 8.1/10 Free plan Free plan✓ 4 of 6 features Visit ntfy

iZooto leads on 0 checks, ntfy on 1, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreiZooto · 8.4/10
  • Lowest starting pricentfy · $10/mo
  • Free planboth
  • Free trialonly iZooto
  • Most featuresiZooto · 5 of 6

iZooto scores higher on our rubric for push notification software: 8.4 against 8.1 out of 10; our editors rank them #7 and #9.

ntfy is cheaper to start at $10/mo against $25/mo.

iZooto is the better fit for small publishers needing affordable web and app push. ntfy is the better fit for open-source teams wanting self-hosted notifications.

  • iZooto fits best

    Small publishers needing affordable web and app push

  • ntfy fits best

    Open-source teams wanting self-hosted notifications

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature iZooto 8.4/10 Visit ↗ ntfy 8.1/10 Visit ↗
At a glance
Editor score 8.4 8.1
Ranking #7 in Push Notification Software #9 in Push Notification Software
Best for Small publishers needing affordable web and app push Open-source teams wanting self-hosted notifications
Pricing model Free plan + paid Free plan + paid
Starting price $25/mo $10/mo (best)
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Self-hosted, Mobile, Browser extension
Platforms Web, iOS, Android Web, Windows, macOS, Linux, iOS, Android
Support Email, Live chat, Docs Email, Community, Docs
Integrations 6 integrations 8 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business
Features iZooto 5/6 · ntfy 4/6
Web push ✓ ✓
Mobile push ✓ ✓
Desktop push — —
Audience segmentation ✓ (best) Not checked yet
Automation workflows ✓ ✓
API access ✓ ✓
Specs
Subscriber limit 2500 subscribers Not checked yet
Our review
Pros
  • Free plan includes unlimited notifications and live chat support
  • Supports web push, Android and iOS app notifications
  • Segmentation, playbooks, analytics, APIs, and ecommerce integrations
  • Open-source server and mobile apps support self-hosted deployments
  • HTTP APIs, CLI tools, scheduling, access control, and attachments
  • Web, mobile, desktop PWA, API, and self-hosted delivery options
Cons
  • The free plan is limited to 2,500 subscribers
  • Advanced targeting and triggered notifications require paid tiers
  • The $75 Advanced plan is needed for location- and behavior-based targeting
  • Hosted service is best-effort and has no uptime guarantee
  • Audience segmentation is not a documented focus
  • Paid plans limit messages, topics, calls, emails, and attachment sizes
Our verdict

iZooto is an owned-audience marketing platform for publishers, content sites, media businesses, and e-commerce companies. It supports web push notifications for desktop and mobile browsers, Android and iOS app push, audience segmentation,…

Read the review →

ntfy is an HTTP-based pub-sub notification service for sending messages from scripts, applications, or command-line tools to subscribed topics. It suits open-source teams, developers, and operators who want notification delivery across…

Read the review →
  1. iZootoPush Notification Software 8.4Free plan · 14-day trial
  2. ntfyPush Notification Software 8.1Free plan

Strengths and trade-offs

  • iZooto — where it wins

    • Free plan includes unlimited notifications and live chat support
    • Supports web push, Android and iOS app notifications
    • Segmentation, playbooks, analytics, APIs, and ecommerce integrations

    Where it doesn't

    • The free plan is limited to 2,500 subscribers
    • Advanced targeting and triggered notifications require paid tiers
    • The $75 Advanced plan is needed for location- and behavior-based targeting

  • ntfy — where it wins

    • Open-source server and mobile apps support self-hosted deployments
    • HTTP APIs, CLI tools, scheduling, access control, and attachments
    • Web, mobile, desktop PWA, API, and self-hosted delivery options

    Where it doesn't

    • Hosted service is best-effort and has no uptime guarantee
    • Audience segmentation is not a documented focus
    • Paid plans limit messages, topics, calls, emails, and attachment sizes
  • iZooto8.4/10 · Free plan · 14-day trial

    Affordable web and app push with segmentation and automation for growing publishers.

    Visit iZootoFull verdict →
  • ntfy8.1/10 · Free plan

    A flexible open-source notification service for self-hosted teams and developers.

    Visit ntfyFull verdict →

More comparisons

All push notification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update