Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Affiliate Marketing Software

GoAffPro vs AffiliateWP

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
GoAffPro #39 in Affiliate Marketing Software 5.4/10 Free plan · 15-day trial Free planFree trial✓ 4 of 4 features Visit GoAffPro
AffiliateWP #45 in Affiliate Marketing Software 5.4/10 Paid ✓ 4 of 4 features Visit AffiliateWP

GoAffPro leads on 1 check, AffiliateWP on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Free planonly GoAffPro
  • Free trialonly GoAffPro

GoAffPro and AffiliateWP score identically on our rubric (5.4 out of 10) for affiliate marketing software; GoAffPro sits at #39 and AffiliateWP at #45 in our editorial ranking, so the choice comes down to fit.

GoAffPro offers free plan; AffiliateWP doesn't. On attribution models, GoAffPro gives you Custom where AffiliateWP offers Last_click.

GoAffPro is the better fit for small merchants wanting a free affiliate platform. AffiliateWP is the better fit for wordPress businesses needing advanced commission rules.

  • GoAffPro fits best

    Small merchants wanting a free affiliate platform

  • AffiliateWP fits best

    WordPress businesses needing advanced commission rules

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GoAffPro 5.4/10 Visit ↗ AffiliateWP 5.4/10 Visit ↗
At a glance
Editor score 5.4 5.4
Ranking #39 in Affiliate Marketing Software #45 in Affiliate Marketing Software
Best for Small merchants wanting a free affiliate platform WordPress businesses needing advanced commission rules
Pricing model Free plan + paid Paid
Starting price $49/mo $299/site/yr
Free plan ✓ (best) —
Free trial 15 days —
Deployment Cloud Self-hosted
Platforms Web Web
Support Email, Docs · 24/7 Tickets, Docs
Integrations 5 integrations 33+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features GoAffPro 4/4 · AffiliateWP 4/4
Partner portal ✓ ✓
Automated payouts ✓ ✓
Fraud prevention ✓ ✓
API access ✓ ✓
Specs
Attribution models Custom Last_click
Cookie window Not checked yet Not checked yet
Partner limit Not checked yet Not checked yet
Our review
Pros
  • Free Hobby plan supports unlimited partners, sales, and revenue
  • Tracks referral links, coupon codes, commissions, and conversions
  • Includes PayPal payouts, fraud tools, analytics, and API access
  • Supports one-time, recurring, tiered, lifetime, and personalized commissions
  • Includes reporting, fraud controls, portals, and automatic payouts
  • Connects with WooCommerce, memberships, forms, and learning platforms
Cons
  • Advanced branding and integrations start on the $49 monthly Premium plan
  • Automations and custom compensation plans require the Business plan
  • Enterprise features are listed without a published plan price
  • Requires a self-hosted WordPress site
  • Starts at $299 per year with no free plan
  • No standard trial; includes a 14-day money-back guarantee
Our verdict

GoAffPro is affiliate marketing software for ecommerce merchants and their partners. It supports referral-link and coupon-code tracking, commission management, partner portals, analytics, multi-level commission structures, and payouts.…

Read the review →

AffiliateWP is a self-hosted WordPress plugin for businesses, store owners, bloggers, and developers running referral operations. It tracks referral links, coupons, landing pages, and sales across supported WordPress integrations, while…

Read the review →
  1. GoAffProAffiliate Marketing Software 5.4Free plan · 15-day trial
  2. AffiliateWPAffiliate Marketing Software 5.4Paid

Strengths and trade-offs

  • GoAffPro — where it wins

    • Free Hobby plan supports unlimited partners, sales, and revenue
    • Tracks referral links, coupon codes, commissions, and conversions
    • Includes PayPal payouts, fraud tools, analytics, and API access

    Where it doesn't

    • Advanced branding and integrations start on the $49 monthly Premium plan
    • Automations and custom compensation plans require the Business plan
    • Enterprise features are listed without a published plan price

  • AffiliateWP — where it wins

    • Supports one-time, recurring, tiered, lifetime, and personalized commissions
    • Includes reporting, fraud controls, portals, and automatic payouts
    • Connects with WooCommerce, memberships, forms, and learning platforms

    Where it doesn't

    • Requires a self-hosted WordPress site
    • Starts at $299 per year with no free plan
    • No standard trial; includes a 14-day money-back guarantee

All affiliate marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update