Head-to-head · URL Shorteners
Go2 vs TRIMS
Go2 leads on 1 check, TRIMS on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGo2 · 7.9/10
- Lowest starting priceGo2 · $7/mo
- Free planboth
- Free trialonly Go2
Go2 scores higher on our rubric for url shorteners: 7.9 against 5.8 out of 10; our editors rank them #13 and #33.
Go2 is cheaper to start at $7/mo against $15/mo. TRIMS leads on team seats: 5 seats versus 3 seats.
Go2 is the better fit for open-source teams needing affordable deployment. TRIMS is the better fit for teams needing advanced routing and attribution.
- Go2 fits best
Open-source teams needing affordable deployment
- TRIMS fits best
Teams needing advanced routing and attribution
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Side by side
| Feature | Go2 7.9/10 Visit ↗ | TRIMS 5.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.9 | 5.8 |
| Ranking | #13 in URL Shorteners | #33 in URL Shorteners |
| Best for | Open-source teams needing affordable deployment | Teams needing advanced routing and attribution |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $7/mo (best) | $15/mo |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | — |
| Money-back guarantee | 14 days | 30 days |
| Deployment | Cloud, Self-hosted | Cloud |
| Platforms | Web | Web |
| Support | Email, Community | Community, Email, Docs |
| Compliance | GDPR, SOC 2, SSO/SAML, 2FA | GDPR, 2FA |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Go2 4/4 · TRIMS 4/4 | ||
| Custom domains | ✓ | ✓ |
| API access | ✓ | ✓ |
| Bulk link creation | ✓ | ✓ |
| Geo targeting | ✓ | ✓ |
| Specs | ||
| Analytics retention | Not checked yet | Unlimited |
| Team seats | 3 seats | 5 seats (best) |
| Our review | ||
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| Our verdict | Go2 is a URL-shortening and link-management platform for solo builders, agencies, developers, and growing teams. It creates branded short links and custom slugs, supports custom domains, and tracks clicks by geography, device, browser,… Read the review → |
TRIMS is a URL-shortening and link-management platform for creators, marketers, teams and agencies. It creates branded short links on custom domains with automatic SSL, adds dynamic QR codes, and reports clicks by geography, device,… Read the review → |
Strengths and trade-offs
Go2 — where it wins
- Open-source and AGPL self-hosting support
- Detailed analytics, targeting, QR codes, and link controls
- REST API, webhooks, MCP server, and team features
Where it doesn't
- Listed integrations are limited to Slack, Zapier, and Make
- Advanced analytics volumes require paid annual-billed plans
- Self-hosting requires deployment and ongoing technical ownership
TRIMS — where it wins
- Free plan includes unlimited links, tracked clicks and custom aliases
- Advanced routing, A/B testing and conversion attribution support campaigns
- REST API, webhooks, bulk creation and team workspaces support operations
Where it doesn't
- Free analytics history is limited to 30 days
- Business and Premium plans are marked planned and upcoming
- Advanced analytics and attribution begin on the Pro plan
- Go27.9/10 · Free plan · 14-day trial
An open-source shortener with self-hosting, analytics, targeting, and team controls.
Visit Go2Full verdict → - TRIMS5.8/10 · Free plan
A free URL shortener that adds routing, attribution and team controls as you scale.
Visit TRIMSFull verdict →
All URL shorteners comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update