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Head-to-head · Appointment Management system

Fresha vs Booksy

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Fresha #3 in Appointment Management system 9.1/10 Free plan · 7-day trial Free planFree trial✓ 1 of 5 features Visit Fresha
Booksy #7 in Appointment Management system 8.7/10 14-day trial Free trial✓ 1 of 5 features Visit Booksy

Fresha leads on 1 check, Booksy on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFresha · 9.1/10
  • Free planonly Fresha
  • Free trialboth

Fresha scores higher on our rubric for appointment management system: 9.1 against 8.7 out of 10; our editors rank them #3 and #7.

Fresha offers free plan; Booksy doesn't.

Fresha is the better fit for beauty and wellness businesses seeking a free start. Booksy is the better fit for independent beauty professionals and salons.

  • Fresha fits best

    Beauty and wellness businesses seeking a free start

  • Booksy fits best

    Independent beauty professionals and salons

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Fresha 9.1/10 Visit ↗ Booksy 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #3 in Appointment Management system #7 in Appointment Management system
Best for Beauty and wellness businesses seeking a free start Independent beauty professionals and salons
Pricing model Free plan + paid Paid
Starting price — $29.99/mo
Free plan ✓ (best) —
Free trial 7 days 14 days
Free trial length 7 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Docs · 24/7 Email, Docs
Integrations 6 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Fresha 1/5 · Booksy 1/5
Online booking Not checked yet ✓ (best)
Appointment reminders Not checked yet Not checked yet
Staff scheduling Not checked yet Not checked yet
Calendar sync Not checked yet Not checked yet
Online payments ✓ (best) Not checked yet
Specs
Locations included Not checked yet Not checked yet
Our review
Pros
  • Free Independent and Team subscriptions cover core scheduling needs
  • Bookings support direct links, social channels, marketplace, and group appointments
  • Payments, POS, reminders, memberships, inventory, and reporting are included
  • Combines online booking, staff scheduling, reminders, and waitlists
  • Client records, forms, payments, inventory, and reports in one service
  • Web, iOS, and Android access, with Google Reserve and social integrations
Cons
  • Calendar synchronization is documented as one-way
  • Usage-based charges can apply to communications, marketplace acquisition, and payments
  • The broad feature set may exceed the needs of simple scheduling users
  • Starts at $29.99 per month, with no free plan
  • Listed integrations are limited to Google Reserve, Instagram, Facebook, and Yelp
  • Its beauty and wellness focus may not suit appointment businesses outside those fields
Our verdict

Fresha is cloud-based appointment and business management software for salons, spas, barbershops, medspas, massage therapists, fitness businesses, and other beauty, wellness, and healthcare providers. It brings scheduling, online booking,…

Read the review →

Booksy brings appointment scheduling and business-management tools together for beauty and wellness providers, including salons, barbers, and independent professionals. Clients can book online through a provider profile and booking link,…

Read the review →
  1. FreshaAppointment Management system 9.1Free plan · 7-day trial
  2. BooksyAppointment Management system 8.714-day trial

Strengths and trade-offs

  • Fresha — where it wins

    • Free Independent and Team subscriptions cover core scheduling needs
    • Bookings support direct links, social channels, marketplace, and group appointments
    • Payments, POS, reminders, memberships, inventory, and reporting are included

    Where it doesn't

    • Calendar synchronization is documented as one-way
    • Usage-based charges can apply to communications, marketplace acquisition, and payments
    • The broad feature set may exceed the needs of simple scheduling users
  • Booksy — where it wins

    • Combines online booking, staff scheduling, reminders, and waitlists
    • Client records, forms, payments, inventory, and reports in one service
    • Web, iOS, and Android access, with Google Reserve and social integrations

    Where it doesn't

    • Starts at $29.99 per month, with no free plan
    • Listed integrations are limited to Google Reserve, Instagram, Facebook, and Yelp
    • Its beauty and wellness focus may not suit appointment businesses outside those fields
  • Fresha9.1/10 · Free plan · 7-day trial

    A broad appointment and operations suite with a free start for beauty and wellness teams.

    Visit FreshaFull verdict →
  • Booksy8.7/10 · 14-day trial

    A beauty-focused booking and business toolkit with a single paid plan and a 14-day trial.

    Visit BooksyFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update