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Head-to-head · Newsletter Publishing Platforms

beehiiv vs Ghost

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score beehiiv #2 in Newsletter Publishing Platforms 9.1/10 Free plan Free plan✓ 0 of 2 features Visit beehiiv
Ghost #3 in Newsletter Publishing Platforms 9.0/10 14-day trial Free trial✓ 1 of 2 features Visit Ghost

beehiiv leads on 1 check, Ghost on 1, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorebeehiiv · 9.1/10
  • Lowest starting priceGhost · $18/mo
  • Free planonly beehiiv
  • Free trialonly Ghost
  • Most featuresGhost · 1 of 2

beehiiv scores higher on our rubric for newsletter publishing platforms: 9.1 against 9.0 out of 10; our editors rank them #2 and #3.

beehiiv offers free plan; Ghost doesn't. Ghost is cheaper to start at $18/mo against $43/mo.

beehiiv is the better fit for newsletters needing analytics and monetization. Ghost is the better fit for publishers wanting an owned site and newsletter.

  • beehiiv fits best

    Newsletters needing analytics and monetization

  • Ghost fits best

    Publishers wanting an owned site and newsletter

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature beehiiv 9.1/10 Visit ↗ Ghost 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #2 in Newsletter Publishing Platforms #3 in Newsletter Publishing Platforms
Best for Newsletters needing analytics and monetization Publishers wanting an owned site and newsletter
Pricing model Free plan + paid Paid
Starting price $43/mo $18/mo (best)
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Tickets, Community, Docs Email, Community, Docs
Compliance SOC 2, GDPR, 2FA 2FA
Integrations 1,000+ integrations 8,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features beehiiv 0/2 · Ghost 1/2
Paid subscriptions Not checked yet Not checked yet
Custom domain Not checked yet ✓ (best)
Specs
Free audience limit Not checked yet Not checked yet
Publishing channels Not checked yet Not checked yet
Platform fee on paid subs Not checked yet 0% Ghost fee; payment processor fees apply
Our review
Pros
  • Free Launch includes unlimited sends, analytics, a website, and custom domains
  • Combines segmentation, automations, A/B testing, and audience analytics
  • Supports paid subscriptions, advertising, digital products, and podcasts
  • Combines website publishing, newsletters, and member-only content
  • Supports free and paid tiers with recurring Stripe subscriptions
  • Self-hosting, APIs, and 8,000+ integrations support flexible setups
Cons
  • Scale starts at $43 per month with annual billing
  • Launch excludes the Send API
  • Removing beehiiv branding requires the $96-per-month Max plan
  • Starter is limited to 1,000 members
  • Paid plans start at $18/month, billed annually
  • Paid subscriptions and custom themes begin on Publisher
Our verdict

beehiiv brings newsletter publishing together with a no-code website and landing-page builder, audience analytics, segmentation, and monetization tools. It is aimed at creators, publishers, brands, and media teams that want more than email…

Read the review →

Ghost brings website publishing, email newsletters, and memberships into one platform for independent writers, creators, publishers, and organizations. It supports free and paid memberships, protected posts for members or specific tiers,…

Read the review →
  1. beehiivNewsletter Publishing Platforms 9.1Free plan
  2. GhostNewsletter Publishing Platforms 9.014-day trial

Strengths and trade-offs

  • beehiiv — where it wins

    • Free Launch includes unlimited sends, analytics, a website, and custom domains
    • Combines segmentation, automations, A/B testing, and audience analytics
    • Supports paid subscriptions, advertising, digital products, and podcasts

    Where it doesn't

    • Scale starts at $43 per month with annual billing
    • Launch excludes the Send API
    • Removing beehiiv branding requires the $96-per-month Max plan
  • Ghost — where it wins

    • Combines website publishing, newsletters, and member-only content
    • Supports free and paid tiers with recurring Stripe subscriptions
    • Self-hosting, APIs, and 8,000+ integrations support flexible setups

    Where it doesn't

    • Starter is limited to 1,000 members
    • Paid plans start at $18/month, billed annually
    • Paid subscriptions and custom themes begin on Publisher

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update