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Head-to-head · Text Analytics Software

ATLAS.ti vs Thematic

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
ATLAS.ti #7 in Text Analytics Software —/10 20-day trial ✓ 4 of 4 features Visit ATLAS.ti
Higher score Thematic #12 in Text Analytics Software 5.0/10 From $25,000/yr ✓ 1 of 4 features Visit Thematic

ATLAS.ti leads on 3 checks, Thematic on 0, and 2 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreThematic · 5.0/10
  • Most featuresATLAS.ti · 4 of 4

Our editors rank ATLAS.ti at #7 and Thematic at #12 for text analytics software; ATLAS.ti has no rubric score yet (facts researched, not yet scored), so the checks below decide.

ATLAS.ti offers entity extraction; Thematic doesn't publish it. ATLAS.ti offers intent detection; Thematic doesn't publish it. ATLAS.ti offers topic analysis; Thematic doesn't publish it.

ATLAS.ti is the better fit for broad, mature qualitative and text analysis. Thematic is the better fit for enterprise feedback programs with workflows.

  • ATLAS.ti fits best

    Broad, mature qualitative and text analysis

  • Thematic fits best

    Enterprise feedback programs with workflows

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature ATLAS.ti —/10 Visit ↗ Thematic 5.0/10 Visit ↗
At a glance
Editor score — 5.0
Ranking #7 in Text Analytics Software #12 in Text Analytics Software
Best for Broad, mature qualitative and text analysis Enterprise feedback programs with workflows
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud, Desktop Cloud
Platforms Web, Windows, macOS Web
Support Email, Docs Email · 24/7
Compliance GDPR SOC 2, GDPR, SSO/SAML
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features ATLAS.ti 4/4 · Thematic 1/4
Sentiment analysis ✓ ✓
Entity extraction ✓ (best) Not published
Intent detection ✓ (best) Not published
Topic analysis ✓ (best) Not published
Specs
Analysis sources Not published Not published
Supported languages Not published Not published
Deployment options Cloud Not published
Our review
Pros
  • Analyzes text, PDFs, images, audio, video, surveys, and geographic data
  • Combines AI coding, sentiment, entity recognition, transcription, and summaries
  • Supports Web collaboration plus Windows and macOS applications
  • Discovers editable themes and analyzes sentiment across feedback.
  • Connects insights to metrics with predictive scoring and dashboards.
  • Routes insights through workflows with redaction, translation, and APIs.
Cons
  • No free plan is available
  • Paid plan pricing and tier details are not included here
  • Its broad feature set may exceed the needs of narrow text-analysis projects
  • Starts at $25,000 per year on annual billing.
  • Foundation is limited to 25,000 comments and 3 datasets.
  • Enterprise pricing and capacity are custom rather than published.
Our verdict

ATLAS.ti is qualitative data analysis software for researchers, students, universities, marketers, UX professionals, and data analysts. It brings text, PDF, image, audio, video, survey, interview, focus-group, literature, and…

Read the review →

Thematic is a customer intelligence and feedback analytics platform for enterprise CX, research, product, and operations teams. It combines surveys, support tickets, calls, reviews, social data, CRM notes, chats, emails, and other feedback…

Read the review →
  1. ATLAS.tiText Analytics Software —20-day trial
  2. ThematicText Analytics Software 5.0From $25,000/yr

Strengths and trade-offs

  • ATLAS.ti — where it wins

    • Analyzes text, PDFs, images, audio, video, surveys, and geographic data
    • Combines AI coding, sentiment, entity recognition, transcription, and summaries
    • Supports Web collaboration plus Windows and macOS applications

    Where it doesn't

    • No free plan is available
    • Paid plan pricing and tier details are not included here
    • Its broad feature set may exceed the needs of narrow text-analysis projects
  • Thematic — where it wins

    • Discovers editable themes and analyzes sentiment across feedback.
    • Connects insights to metrics with predictive scoring and dashboards.
    • Routes insights through workflows with redaction, translation, and APIs.

    Where it doesn't

    • Starts at $25,000 per year on annual billing.
    • Foundation is limited to 25,000 comments and 3 datasets.
    • Enterprise pricing and capacity are custom rather than published.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026