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Head-to-head · Rank Tracking Software

Advanced Web Ranking vs Rank Tracker

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Advanced Web Ranking #5 in Rank Tracking Software 8.7/10 7-day trial Free trial✓ 0 of 3 features Visit site
Rank Tracker #7 in Rank Tracking Software 8.5/10 Free plan Free plan✓ 3 of 3 features Visit Rank Tracker

Advanced Web Ranking leads on 0 checks, Rank Tracker on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdvanced Web Ranking · 8.7/10
  • Free planonly Rank Tracker
  • Free trialonly Advanced Web Ranking
  • Most featuresRank Tracker · 3 of 3

Advanced Web Ranking scores higher on our rubric for rank tracking software: 8.7 against 8.5 out of 10; our editors rank them #5 and #7.

Rank Tracker offers free plan; Advanced Web Ranking doesn't.

Advanced Web Ranking is the better fit for large SEO teams and agencies. Rank Tracker is the better fit for desktop users needing many search engines.

  • Advanced Web Ranking fits best

    Large SEO teams and agencies

  • Rank Tracker fits best

    Desktop users needing many search engines

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Advanced Web Ranking 8.7/10 Visit ↗ Rank Tracker 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #5 in Rank Tracking Software #7 in Rank Tracking Software
Best for Large SEO teams and agencies Desktop users needing many search engines
Pricing model Paid Free plan + paid
Starting price $139/mo $179/yr
Free plan — ✓ (best)
Free trial 7 days —
Deployment Cloud Desktop
Platforms Web Windows, macOS, Linux
Support Email, Live chat, Phone, Docs Email, Docs
Integrations 9 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Enterprise
Features Advanced Web Ranking 0/3 · Rank Tracker 3/3
Competitor tracking Not checked yet ✓ (best)
Mobile rank tracking Not checked yet ✓ (best)
Historical ranking data Not checked yet ✓ (best)
Specs
Keyword limit Not checked yet Not checked yet
Update frequency Not checked yet Daily
Location tracking Not checked yet Global
Search engines Not checked yet Google, Bing, Yahoo, Naver, Baidu, Yandex, YouTube
Our review
Pros
  • Tracks rankings across engines, locations, devices, and AI search platforms
  • Adds forecasting, market-share analysis, competitor research, and SERP insights
  • Higher tiers include Looker Studio, BigQuery, API access, and migration support
  • Tracks Google, Bing, Yahoo, Naver, Baidu, Yandex, and YouTube
  • Covers local, mobile, historical, competitor, and SERP-feature data
  • Runs on Windows, macOS, and Linux with a free plan
Cons
  • Starts at $139 per month with no free plan
  • Advanced reporting and integrations require higher-priced plans
  • Its breadth may exceed the needs of smaller SEO teams
  • Free projects allow only 1 competitor per project
  • Paid licenses are billed annually
  • Desktop software may not suit browser-first workflows
Our verdict

Advanced Web Ranking is a cloud SEO platform from Caphyon for agencies, consultants, businesses, and in-house SEO teams. It combines rank tracking across search engines, locations, and devices with competitor research, keyword research,…

Read the review →

Rank Tracker is desktop SEO software for website owners, in-house SEO teams, and agencies that need to monitor keyword positions across multiple search engines. It supports Google, Bing, Yahoo, Naver, Baidu, Yandex, and YouTube, along with…

Read the review →
  1. Advanced Web RankingRank Tracking Software 8.77-day trial
  2. Rank TrackerRank Tracking Software 8.5Free plan

Strengths and trade-offs

  • Advanced Web Ranking — where it wins

    • Tracks rankings across engines, locations, devices, and AI search platforms
    • Adds forecasting, market-share analysis, competitor research, and SERP insights
    • Higher tiers include Looker Studio, BigQuery, API access, and migration support

    Where it doesn't

    • Starts at $139 per month with no free plan
    • Advanced reporting and integrations require higher-priced plans
    • Its breadth may exceed the needs of smaller SEO teams

  • Rank Tracker — where it wins

    • Tracks Google, Bing, Yahoo, Naver, Baidu, Yandex, and YouTube
    • Covers local, mobile, historical, competitor, and SERP-feature data
    • Runs on Windows, macOS, and Linux with a free plan

    Where it doesn't

    • Free projects allow only 1 competitor per project
    • Paid licenses are billed annually
    • Desktop software may not suit browser-first workflows
  • Advanced Web Ranking8.7/10 · 7-day trial

    A deep rank-tracking suite for large SEO teams that need reporting, forecasting, and API access.

    Visit siteFull verdict →
  • Rank Tracker8.5/10 · Free plan

    A desktop rank tracker with wide search-engine, location, competitor, and reporting coverage.

    Visit Rank TrackerFull verdict →

More comparisons

All rank tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update