AdsWizz PodWave vs Audioboom

APAdsWizz PodWave9.0Visit Audioboom7.4Visit

Higher score AP AdsWizz PodWave #1 in Digital Audio Advertising Software 9.0/10 Pricing on request Contact AdsWizz

vs

Audioboom #4 in Digital Audio Advertising Software 7.4/10 Paid Visit Audioboom

• AdsWizz PodWave fits best

  Advertisers focused on podcast inventory

• Audioboom fits best

  Podcasters seeking hosting with ad options

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature	APAdsWizz PodWave 9.0/10 Visit ↗	Audioboom 7.4/10 Visit ↗
At a glance
Editor score	9.0	7.4
Ranking	#1 in Digital Audio Advertising Software	#4 in Digital Audio Advertising Software
Best for	Advertisers focused on podcast inventory	Podcasters seeking hosting with ad options
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets	Community, Docs
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market
Specs
Audio inventory	Podcasts	Not published
Buying method	Programmatic	Not published
Targeting options	behaviors and intents; geography; points of interest; genre and playlist; demographics; language; time of day; contextual keywords, concepts, topics and interests	Not published
Measurement features	campaign tracking and reporting; brand-safety suitability controls; attribution and actionable campaign insights	Not published
Supported ad formats	podcast audio ads; sponsorships; ad sequencing; automated host-read ads; pre-roll and ad-break placements	Not published
Minimum campaign spend	Not published	Not published
Our review
Pros	Aggregates podcast inventory from multiple publishers into a single deal Combines contextual and audience targeting with brand-suitability filters Supports episode sequencing, frequency caps and automated host-read ads	Distributes shows to major podcast platforms and directories Provides IAB-compliant audience analytics with CSV export Supports Showcase, dynamic ad insertion and host reads
Cons	Limited to podcast inventory rather than cross-channel audio Pricing is handled through AdsWizz sales orders Cloud deployment and ticket support may not suit every buying team	No free plan Its focus is podcast hosting rather than advertiser campaign management Pros is quote-based
Our verdict	AdsWizz PodWave is a programmatic marketplace within AdsWizz’s broader AdWave audio advertising marketplace. It connects podcast publishers and advertisers, bringing inventory from multiple publishers together for purchase in a single… Read the review →	Audioboom is a cloud-based podcast hosting and publishing platform for individual podcasters, established shows and independent podcast networks. It combines episode hosting and RSS feed management with distribution tools, IAB-compliant… Read the review →

Strengths and trade-offs

• AdsWizz PodWave — where it wins

  • Aggregates podcast inventory from multiple publishers into a single deal
  • Combines contextual and audience targeting with brand-suitability filters
  • Supports episode sequencing, frequency caps and automated host-read ads

  Where it doesn't

  • Limited to podcast inventory rather than cross-channel audio
  • Pricing is handled through AdsWizz sales orders
  • Cloud deployment and ticket support may not suit every buying team

• Audioboom — where it wins

  • Distributes shows to major podcast platforms and directories
  • Provides IAB-compliant audience analytics with CSV export
  • Supports Showcase, dynamic ad insertion and host reads

  Where it doesn't

  • No free plan
  • Its focus is podcast hosting rather than advertiser campaign management
  • Pros is quote-based

• APAdsWizz PodWave9.0/10 · Pricing on request

  A programmatic podcast marketplace with detailed targeting and campaign controls.

  Contact AdsWizzFull verdict →
• Audioboom7.4/10 · Paid

  A podcast publishing platform with directory distribution, audience analytics and ad monetization.

  Visit AudioboomFull verdict →