Head-to-head · Logo Designing Softwares Software
Adobe Illustrator vs Wix Logo Maker
Adobe Illustrator leads on 0 checks, Wix Logo Maker on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAdobe Illustrator · 9.4/10
- Free planonly Wix Logo Maker
- Free trialonly Adobe Illustrator
- Most featuresWix Logo Maker · 2 of 5
Adobe Illustrator scores higher on our rubric for logo designing softwares software: 9.4 against 8.6 out of 10; our editors rank them #1 and #5.
Wix Logo Maker offers free plan; Adobe Illustrator doesn't.
Adobe Illustrator is the better fit for professional vector logo designers. Wix Logo Maker is the better fit for businesses wanting logos plus Wix branding.
- Adobe Illustrator fits best
Professional vector logo designers
- Wix Logo Maker fits best
Businesses wanting logos plus Wix branding
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Side by side
| Feature | Adobe Illustrator 9.4/10 Visit ↗ | Wix Logo Maker 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.6 |
| Ranking | #1 in Logo Designing Softwares Software | #5 in Logo Designing Softwares Software |
| Best for | Professional vector logo designers | Businesses wanting logos plus Wix branding |
| Pricing model | Paid | Free plan + paid |
| Starting price | — | $90/yr |
| Free plan | — | ✓ (best) |
| Free trial | 7 days | — |
| Deployment | Cloud, Desktop, Mobile | Cloud |
| Platforms | Web, Windows, macOS, iOS | Web |
| Support | Community, Docs | Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Adobe Illustrator 0/5 · Wix Logo Maker 2/5 | ||
| Vector editing | Not checked yet | Not checked yet |
| Logo templates | Not checked yet | Not checked yet |
| AI logo generation | Not checked yet | Not checked yet |
| Transparent export | Not checked yet | ✓ (best) |
| Brand kit | Not checked yet | ✓ (best) |
| Specs | ||
| Vector export formats | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | Adobe Illustrator is vector graphics software for creating scalable logos, icons, illustrations, typography, packaging, and web graphics. Its drawing and editing tools make it a fit for professional logo designers who need control over… Read the review → |
Wix Logo Maker is an online tool for creating business logos, aimed at businesses that want guided design without specialized design experience. It can generate AI logo concepts tailored to a business or start from customizable templates.… Read the review → |
Strengths and trade-offs
Adobe Illustrator — where it wins
- Pen, Curvature, and Pencil tools support detailed path editing.
- Typography, tracing, recoloring, and effects extend beyond basic logo work.
- Cloud review links, comments, and edit invitations support async collaboration.
Where it doesn't
- There is no free plan; access is paid after the 7-day trial.
- The trial requires a payment card.
- Collaboration is asynchronous, not simultaneous real-time editing.
Wix Logo Maker — where it wins
- Generate AI logo concepts, then edit colors, fonts, icons, and layout.
- Download logos as PNG, SVG, or JPG, including transparent-background exports.
- Pro and Max include a Wix Light plan and domain for one year.
Where it doesn't
- Available on the web only.
- Paid plans require annual billing, starting at $90 per year.
- Monthly AI credits and logo caps vary by plan.
- Adobe Illustrator9.4/10 · 7-day trial
A deep vector toolkit for logo designers who need precise drawing and type control.
Visit siteFull verdict → - Wix Logo Maker8.6/10 · Free plan
A web-based logo maker that pairs AI concepts and editing with Wix branding options.
Visit Wix Logo MakerFull verdict →
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All logo designing softwares software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update