Our directory compares Semrush and Ahrefs head-to-head in SEO Tools. What the data says (both researched from their official pricing and product pages):
| Semrush | Ahrefs | |
|---|---|---|
| Editor score | 9.4/10 | 9.3/10 |
| Pricing | Free plan · 7-day trial | Free plan · paid from $29/mo |
| Best for | Teams needing broad SEO and PPC intelligence | All-in-one SEO teams seeking strong value |
Semrush stands out for: Covers keyword research, rank tracking, crawling, backlinks, and competitors; Tracks up to 500 keywords daily on the SEO and Starter plans.
Watch out: Broader coverage may exceed the needs of teams seeking one focused SEO tool.
Ahrefs stands out for: Covers keywords, competitors, audits, rankings, backlinks, content, and reporting; Free plan plus monthly entry pricing at $29.
Watch out: Starter limits tracking to 50 keywords and includes 200 monthly credits.
Full side-by-side comparison: https://www.itechguides.com/compare/semrush-vs-ahrefs/
Have you used either? Which would you pick, for what team size, and why?
— iTechGuides team · from our directory data