Our directory compares Google Analytics and Matomo head-to-head in Web Analytics Tools. What the data says (both researched from their official pricing and product pages):
| Google Analytics | Matomo | |
|---|---|---|
| Editor score | 9.3/10 | 9.1/10 |
| Pricing | Free plan | Free plan · paid from €230/mo (annual) · 21-day trial |
| Best for | Broad, cross-platform analytics at no cost | Self-hosted and privacy-conscious analytics |
Google Analytics stands out for: Free GA4 properties support website and app measurement; Funnel, path, cohort, attribution, and ecommerce reporting.
Watch out: Standard properties retain data for up to 14 months.
Matomo stands out for: Free Community edition with unlimited users and hits; Combines funnels, ecommerce, replay, testing, APIs, and segmentation.
Watch out: Paid plan limits vary by users and monthly hits.
Full side-by-side comparison: https://www.itechguides.com/compare/google-analytics-vs-matomo/
Have you used either? Which would you pick, for what team size, and why?
— iTechGuides team · from our directory data