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Blur’s website is scheduled to close on November 12, 2026, the same day its Blend service will stop arranging new loans. Reporting says Blur’s Ethereum smart contracts will remain operational. Some creators and royalty advocates may welcome the retreat from a marketplace model they criticized, but there is no evidence that NFT collectors broadly cheered this specific announcement.
What is closing—and what is not?
According to CoinDesk’s October 13, 2026 report, Blur plans to close its website on November 12. Blend, its NFT lending service, will stop arranging new loans on that date. The report says Blur’s underlying Ethereum marketplace contracts will remain operational, so a website closure is not the same as removing the on-chain trading system.
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That distinction matters, but it does not guarantee that every feature will remain convenient or available after the website closes. The reporting also says BLUR tokenholders retain control of the marketplace fee switch, which lets them vote on whether trading fees should be introduced.
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What should Blend borrowers do before November 12?
Borrowers should treat the announced date as a deadline to resolve existing loans: CoinDesk says they can repay or allow loans to default before then. It also reports that Blur plans a separate post-shutdown tool for withdrawing Blend assets, but the complete withdrawal workflow has not been established in the reporting available as of October 13.
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- Review each outstanding Blend loan. Identify its status and the amount or terms required to repay it using the information currently available through Blur’s official channels.
- Decide how to handle the loan before November 12. The reported options are repayment or allowing the loan to default; do not assume that an existing loan will be automatically settled when the website closes.
- Check Blur’s official channels for withdrawal instructions. CoinDesk reports a separate tool is planned, but it does not provide a verified, complete step-by-step procedure. Do not rely on an unverified link or assume the post-shutdown tool is already available.
Why might some people welcome Blur’s retreat?
Blur launched in 2022 and challenged OpenSea with a product aimed at professional NFT traders, including faster transactions, low fees, and token rewards. Those features helped it attract substantial trading activity. Critics, however, argued that rewards encouraged speculative trading and airdrop farming, while low or optional creator royalties reduced payments to artists on secondary sales.
Those criticisms represent a real difference in priorities. Traders who valued reduced costs and token incentives could see Blur’s closure as the loss of a useful venue. Creators and royalty advocates may view the retreat positively because they opposed a model they believed put royalties under pressure. Neither position represents all NFT users.
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Historical reporting illustrates the disagreement without proving how people reacted to this 2026 announcement. Forbes discussed wash-traded sales detected on Blur in 2023 and quoted creator and collector Jimmy McNelis, known as J1mmy.eth, arguing that royalties support a collection’s continued development. That is an attributed historical criticism, not proof that every Blur trade was manipulated or that collectors now welcome the shutdown.
In a 2022 Axios article about marketplace royalty policies, NFT artist Hackatao said: “Artist Royalties are as fundamental as rain: They keep the creative cycle alive.” That comment captured an artist’s argument for royalties; it was not a response to Blur’s closure.
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Do the trading figures explain the decision?
CoinDesk, citing DefiLlama data, reported that Blur accounted for more than 70% of Ethereum NFT trading volume in March 2023, when its monthly volume peaked at about $1.43 billion. The same October 2026 report put monthly volume below $7 million in March 2026—a decline of more than 99.5% from that peak.
| Measure | Reported figure | What it does—and does not—show |
|---|---|---|
| Share of Ethereum NFT trading volume | More than 70% in March 2023, according to DefiLlama data cited by CoinDesk | A measure of reported marketplace activity at that time, not proof of lasting collector demand. |
| Monthly trading volume | About $1.43 billion at the March 2023 peak; less than $7 million in March 2026, according to CoinDesk | The comparison shows a steep fall in reported volume. Volume alone cannot distinguish genuine buying from trading motivated by rewards. |
| Marketplace protocol revenue | $0 over the three years cited, according to Token Terminal figures reported by CoinDesk | This figure concerns marketplace protocol revenue; it does not establish whether Blend lending or other activity generated revenue. |
| Advertised lifetime trading volume | More than $7.4 billion, cited in CoinDesk’s October 2026 report | An advertised cumulative volume figure, not a measure of current activity or profitability. |
CoinDesk also reported that BLUR fell more than 20% to about $0.015 after the announcement in October 2026. That is a volatile market snapshot, not a durable valuation or a survey of user opinion.
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Has Blur explained why it is shutting down?
CoinDesk reported that Blur had not publicly attributed the decision to operating losses. The reported fall in trading volume and the marketplace revenue figure provide business context, but they do not establish the company’s motive. Nor does $0 in marketplace protocol revenue mean the overall business had no revenue: the same reporting cautions that Blend lending and other activity may not be reflected in that measure.
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It is therefore more accurate to say that Blur’s activity declined sharply and that the company has not publicly confirmed operating losses as its reason for closing the website. Treating either volume figures or criticism of incentives as a definitive explanation would go beyond what the reporting establishes.
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Are NFT collectors actually cheering?
The available reporting does not establish a broad collector response to the October 2026 announcement. Critics of speculative trading and supporters of creator royalties have reasons to welcome a retreat from Blur’s past approach; traders who benefited from its low fees or rewards have reasons to regret it. Those are plausible stakeholder reactions, not evidence of a collector consensus.
The reported fall in BLUR’s price after the announcement points to a negative token-market reaction, but token trading is not a poll of NFT collectors. The headline’s “cheering” should be read as a description of why some critics might welcome the news—not as a verified account of how collectors generally feel.
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