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These 22 hotel websites are useful design references, not a ranking of which hotels book best. They show different ways to communicate a property’s identity, help visitors find practical details and make the path to booking visible. The examples below are selected by Colorlib; their descriptions are editorial observations rather than independent live-site audits or comparable performance tests. Colorlib’s roundup and its examples may change over time.
How to use these hotel website examples
This gallery focuses on hotel-owned websites—the online presence of a hotel or hotel group—not third-party booking marketplaces. Treat each site as inspiration for a particular design choice rather than a complete template to copy.
When evaluating a hotel website, look beyond its opening screen. A useful comparison asks whether the site:
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- Communicates what kind of stay it offers and whom it may suit.
- Makes rooms, amenities, location and experiences straightforward to find.
- Helps visitors navigate between destinations or properties when the brand has several.
- Makes booking easy to locate and keeps the handoff understandable.
- Uses imagery and motion to explain the property without obscuring useful information.
- Supports the visitor from first impression through room selection and booking.
This is a practical editorial framework, not a validated conversion model. The source roundups do not report comparable booking outcomes, standardized scores, or independent usability tests. HubSpot’s examples, updated March 4, 2025, also emphasize imagery, navigation, amenities, location, guest feedback and visible booking calls to action. For the booking journey beyond the homepage, Moda’s September 2, 2026 teardown considers room selection, destination content and the transition into a booking engine.
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22 hotel website examples and what to notice
Colorlib’s roundup includes the following 22 examples. The observations here reflect the roundup’s descriptions; they should not be read as a fresh audit of each live website or a claim about booking performance.
Image-led and cinematic presentation
Colorlib describes large visual treatments, including video, on The Berkeley, Gaia Retreat, Scarlet, Ultima Collection, Silo Ridge, Aman, Kempinski, Alleys Hotel and Ace Hotel. These examples illustrate how an opening visual can establish atmosphere and suggest a style of stay. A dramatic hero is only useful if visitors can still reach rooms, location details and booking information easily.
Rank #2
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Booking access in the visitor journey
The roundup calls out booking forms or booking calls to action for The Berkeley, Gaia Retreat, Scarlet, Hotel Nordevik, Constance Hotels & Resorts, The Corner Hotel, Aman, Maistra, citizenM and Ace Hotel. More specifically, it describes a booking call to action on The Berkeley’s video hero, a booking form on Hotel Nordevik’s homepage, persistent booking access alongside Aman’s video hero, and booking information near the top of the journey on citizenM and Ace Hotel. These are design observations, not evidence that a particular placement increases conversions.
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Navigation and orientation
Colorlib also points to navigation features such as floating or sticky menus, language selection, mega menus and categorized property listings across its examples. These are worth examining when visitors need to find their way around a complex site or choose among multiple hotels. For a hotel group, clear property and destination choices can matter as much as the homepage’s visual style.
Identity beyond the rooms
The roundup describes The Hoxton and Ace Hotel as extending their sites into topics such as neighborhood, dining, events or editorial content. This kind of material can help a visitor understand a hotel’s character and setting, rather than seeing it only as a list of rooms and amenities.
Rank #3
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The other examples in the roundup
The full set also includes Blue Lagoon, described as minimal, with prominent calls to action and quick links; Sabi Sabi; DDD Hotel; Hotel Provincial; One&Only; and Nobis. Together with the examples above, these are the 22 selected sites in the Colorlib roundup: The Berkeley, Blue Lagoon, Gaia Retreat, Scarlet, Ultima Collection, Silo Ridge, Campbell Gray Hotels, Sabi Sabi, Hotel Nordevik, DDD Hotel, Constance Hotels & Resorts, The Corner Hotel, Hotel Provincial, Aman, Kempinski, Maistra, Alleys Hotel, One&Only, Nobis, The Hoxton, citizenM and Ace Hotel. Their inclusion reflects a curated gallery, not a verified league table.
More examples for different design angles
HubSpot’s separate roundup names 30 hotel website examples, including Hotel & Spa Resort Kaskady, Amaris Mykonos, Al Moudira, Hotel Paradiso Grottammare, The Drifter Hotel, Kinross House and The Gage Hotel. Its discussion offers additional ideas for showing amenities, nearby activities, guest feedback and location alongside photography and booking links. Because the roundup was updated March 4, 2025, any time-sensitive detail—such as a guest rating it mentions—should be checked against a current source before being repeated as current.
Rank #4
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For a broader view of the complete visitor journey, Moda’s September 2026 teardown examines five independent properties: The Menhaden, Hotel Peter & Paul, Eastwind Hotels, Lokal Hotel and Basin Harbor. Its lenses include positioning, rooms, direct booking, destination content, events, accessibility and the booking-engine handoff. This is a useful reminder that a polished homepage is only one part of a hotel website’s job.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to choose ideas for your own hotel website
- Start with the guest and the property. Decide what visitors most need to understand about the stay: its setting, style, audience, facilities or experience. Use the opening message and imagery to make that identity legible.
- Put practical information within reach. Make room choices, amenities, location and relevant experiences easy to find, rather than relying on mood-setting visuals alone.
- Design navigation around the property structure. A single hotel and a group with multiple destinations have different orientation needs. Make the next useful choice clear.
- Make the booking route recognizable. Visitors should be able to identify how to check availability or book. Consider whether the booking handoff still makes clear which property and dates they are choosing.
- Review the whole journey, not just the homepage. Follow the path from first impression to room comparison and booking details. Look for points where essential information becomes hard to find or the transition feels unclear.
- Use visual effects in service of clarity. Video, animation and large photography can convey atmosphere, but should not make navigation or decision-making harder.
The available editorial descriptions do not establish accessibility conformance, current booking prices or comparative revenue performance for these examples. Hotel websites can change, so check a property’s live site and current booking details when evaluating a specific implementation.
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