Head-to-head · Salon Website Builders
WAJ vs Squire
WAJ leads on 2 checks, Squire on 1, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreWAJ · 9.0/10
- Lowest starting priceSquire · $30/mo
- Most featuresWAJ · 4 of 4
WAJ scores higher on our rubric for salon website builders: 9.0 against 7.6 out of 10; our editors rank them #2 and #8.
Squire is cheaper to start at $30/mo against $38/mo. WAJ offers staff profiles; Squire doesn't publish it. WAJ offers custom domain; Squire doesn't publish it.
WAJ is the better fit for multi-branch salons needing deep website tools. Squire is the better fit for established shops wanting branded booking sites.
- WAJ fits best
Multi-branch salons needing deep website tools
- Squire fits best
Established shops wanting branded booking sites
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Side by side
| Feature | WAJ 9.0/10 Visit ↗ | Squire 7.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 7.6 |
| Ranking | #2 in Salon Website Builders | #8 in Salon Website Builders |
| Best for | Multi-branch salons needing deep website tools | Established shops wanting branded booking sites |
| Pricing model | Paid | Free |
| Starting price | $38/mo | $30/mo (best) |
| Free plan | — | — |
| Free trial | — | — |
| Free trial length | 14 days · no card needed | 14 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Integrations | 10 integrations | 4 integrations |
| Features WAJ 4/4 · Squire 2/4 | ||
| Online booking | ✓ | ✓ |
| Staff profiles | ✓ (best) | Not published |
| Custom domain | ✓ (best) | Not published |
| Multi-location support | ✓ | ✓ |
| Specs | ||
| Staff limit | Not published | Not published |
| Client messaging | Not published | Not published |
| Our review | ||
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| Cons |
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| Our verdict | WAJ combines a no-code salon website builder with business management tools for salons, spas, barbers, clinics, and other service businesses. Its website features include templates, custom themes, color schemes, global styling,… Read the review → |
SQUIRE is a business management platform for barbers, barbershop owners, and multi-location barber brands. It combines branded booking websites and apps with online appointment booking, scheduling, client management, point-of-sale… Read the review → |
Strengths and trade-offs
WAJ — where it wins
- Templates, custom styling, service pages, galleries, and SEO features
- Online booking, payments, reporting, inventory, and customer tools
- Multi-branch management across web, iOS, and Android
Where it doesn't
- No free plan is available
- The website builder starts with the Growth plan
- Starter lists a staff limit of 3
Squire — where it wins
- Booking across websites, apps, Instagram, and Google
- POS, payments, reminders, memberships, and loyalty tools
- Titan adds branded apps, inventory, and multi-location support
Where it doesn't
- Primarily designed for barbershops rather than general salons
- Website-building capabilities are less detailed
- Higher-tier features require plans from $150 per shop monthly
- WAJ9.0/10 · From $38/mo · 14-day trial
A deep salon website and operations platform for multi-branch businesses.
Visit WAJFull verdict → - Squire7.6/10 · Open source
A strong fit for established barbershops needing branded booking and operations tools.
Visit SQUIREFull verdict →
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All salon website builders comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026