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Define a session by choosing an identity key, ordering that identity’s events, and starting a new session when the gap from the previous event crosses a documented inactivity threshold. The SQL mechanics are straightforward; the key decisions—who counts as the same user, which timestamp and ordering to use, and whether the boundary is > or >=—determine what your session numbers mean.

What a SQL session means

Sessionization is a modeling rule applied to event rows, not a universal property already present in every event table. A practical baseline groups an ordered stream of events for one chosen identity. The first event starts a session; a later event starts another when the inactivity gap from its predecessor exceeds the chosen threshold.

That differs from product analytics definitions. Google Analytics, for example, says a session begins when an app is opened in the foreground or a page or screen is viewed while no session is active. Its default inactivity timeout is 30 minutes and can be configured. Those are Google Analytics rules, not a standard that a custom SQL query automatically inherits. Google Analytics: About Analytics sessions

Choose the identity, timestamp, and timeout

Partition by the identity you intend to measure

A stable account ID can join activity from multiple browsers or devices; a browser or device ID keeps those streams separate. Neither is inherently correct for every report. Decide whether the question concerns account-level behavior, a device journey, or another entity, and partition on the matching key. Snowplow documents distinct user and session identifiers, including web session ID and index fields; these should not be treated as interchangeable. Snowplow: User and session identifiers

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Use event occurrence time and deterministic ordering

Use a consistent timestamp representing when the event occurred, normalized to a common temporal interpretation. If multiple events share a timestamp, include a stable secondary sort field, such as event ID or source sequence. A window function’s preceding row depends on the window ordering, so ties without a tie-breaker can make boundary assignments ambiguous. BigQuery GoogleSQL: LAG BigQuery GoogleSQL: Window function calls

Set and document the inactivity threshold

Choose the timeout to suit the product’s interaction pattern and the report’s purpose. Google Analytics uses a 30-minute default and permits configuration; Snowplow documents inactivity-based session behavior and varying defaults across trackers and platforms. A 30-minute value is a vendor configuration default in these examples, not evidence that every product or analysis should use it. Google Analytics: About Analytics sessions Snowplow: User and session identifiers

Decide what happens exactly at the threshold

If the rule is “gap greater than 30 minutes,” an event exactly 30 minutes after its predecessor remains in the same session. If the rule is “gap greater than or equal to 30 minutes,” it starts a new one. This is a modeling choice; choose the comparison explicitly and test it.

Assign session numbers in BigQuery GoogleSQL

The example below uses a 30-minute inactivity threshold, starts a new session only when the gap is greater than 30 minutes, and sorts timestamp ties by event_id. Replace the table, fields, timestamp type, and threshold to match your data model. This is an illustrative pattern, not a claim that the query has been executed.

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WITH ordered AS (
  SELECT
    user_id,
    event_id,
    event_timestamp,
    LAG(event_timestamp) OVER (
      PARTITION BY user_id
      ORDER BY event_timestamp, event_id
    ) AS previous_event_timestamp
  FROM `project.dataset.events`
),
boundaries AS (
  SELECT
    *,
    CASE
      WHEN previous_event_timestamp IS NULL THEN 1
      WHEN TIMESTAMP_DIFF(event_timestamp, previous_event_timestamp, SECOND) > 30 * 60 THEN 1
      ELSE 0
    END AS starts_new_session
  FROM ordered
)
SELECT
  *,
  SUM(starts_new_session) OVER (
    PARTITION BY user_id
    ORDER BY event_timestamp, event_id
    ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW
  ) AS session_number
FROM boundaries;

LAG returns a value from a preceding row in the ordered window. The query marks the first row and each qualifying gap as a boundary, then cumulatively sums those flags within each user_id. The resulting session_number restarts for each identity; if you need a globally unique key, combine the identity with the derived sequence or persist a stable session-start key. A cumulative boundary sum is one implementation pattern, not the only possible one. BigQuery GoogleSQL: LAG BigQuery GoogleSQL: Window function calls

Other SQL engines may use different timestamp arithmetic syntax or window-function details, so adapt the query to the target engine.

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Aggregate events after sessionization

Once each event has a session key, aggregate by the selected identity and that key. Useful measures include session start (MIN(event_timestamp)), last observed event (MAX(event_timestamp)), event count, page or screen count, and selected outcomes.

The last observed event is not the same as an assumed timeout-end timestamp. Keep the timeout and boundary rule with the model or report so another analyst can reproduce its session assignments.

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Handle edge cases and validate the output

  • First event: No preceding timestamp means the event begins a session.
  • Exact threshold: Test an event exactly at the timeout to confirm the chosen > or >= behavior.
  • Timestamp ties: Use a stable secondary ordering field so the preceding event is deterministic.
  • Null identity or timestamp: Decide whether to exclude, quarantine, or assign a separate unknown group. Silently grouping unrelated null identities together can create misleading sessions.
  • Late-arriving events: Decide whether historical sessions are recomputed and how far back incremental processing revisits data. This is a pipeline policy, not a universal SQL behavior.
  • Cross-device identity: Merge streams only when the chosen identity’s semantics justify combining them.
  • Passive activity: Do not manufacture generic keep-alive pings just to extend web analytics sessions; Google warns that such pings distort session metrics. Google Analytics developer guide: Measure user engagement

Why custom SQL counts may differ from analytics platforms

A custom timeout-based query need not reproduce Google Analytics or tracker-defined sessions. Google Analytics also defines an engaged session as one lasting longer than 10 seconds, having a key event, or including at least two pageviews or screenviews. These are Google Analytics product rules, not defaults inherited by a warehouse query. Google Analytics: About Analytics sessions Google Analytics developer guide: Measure user engagement

Snowplow describes sessions as periods of user interaction ending after configurable inactivity, and its modeling documentation supports custom session identifiers and SQL expressions. Tracker support and behavior vary. Snowplow: User and session identifiers Snowplow: Custom session identifiers

When reconciling two session counts, compare the identity key, timeout, exact boundary, event timestamp and ordering, event inclusion, foreground/background treatment, and any vendor-specific start or attribution rules. Similar labels do not guarantee equivalent session definitions.

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