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In this Itechguide, Victor teaches you how to sell art online. The guide covers 3 options to sell art online – 2 general marketplaces, 1 art-specific marketplace.
Option 1: Sell on Etsy
I am starting with Etsy because it focuses on handmade, vintage items and craft supplies. Selling art on Etsy creates a unique opportunity for artists because a lot of art lovers visit Etsy specifically to purchase artwork.
Here are the steps to successfully list and sell your artwork on Etsy:
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- Create a free Etsy account and open your shop. It is free to create an Etsy shop
- List your artwork – before you sell, you need to list (create a product) for each item you wish to sell. Though it is free to create an account and open your shop, Etsy charges some fees – a listing fee*, a transaction fee**, and a payment processing fee.
*Before your product go live, Etsy charges $0.20 listing fee – listing is active for 4 months or until you make a sale.
**when your artwork sells, Etsy will charge you 5% of the amount the customer paid plus another 3% + $0.25 payment processing fee.
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- Wireless Bluetooth Connectivity for Flexible Use: The RONGTA RP425 Bluetooth thermal shipping label printer is fully compatible with iOS and Android phones/tablets. Simply download the "RONGTA" App from the App Store or Google Play, connect via Bluetooth through the App, and start printing instantly
- Automatic Label Identification: Rongta shipping label printer automatically detects, grabs, and feeds labels, eliminating manual adjustment hassle. It supports all direct thermal labels with a width range of 0.98" to 4.37", covering common sizes such as 4x6" shipping labels, 2x2" circular labels, 2x1" barcode labels, and 1x1" QR code labels
- Easy Installation for Multiple Systems: The Windows and Mac driver software is available on Rongta official website for easy setup. Compatible with Windows 7 and newer, Mac OS 10.11 and newer, and Chrome OS
- Compact and Portable Design: The Rongta thermal label printer features a space-saving compact build with dimensions of 10.2 x 7.4 x 5.3 inches, making it easy to store anywhere on your desk, in a drawer, or during travel
- High-Speed Printing Performance: Features fast printing speed of up to 150 mm/s with 203dpi resolution and thermal printing method, ensuring efficient label production for warehouses, offices, and on-the-go use
Here is additional information to help you understand the costs involved with selling on Etsy. Assuming you sell your artwork for $30 within the first 4 months of listing the item, here is the total cost of selling the item on Etsy:
| S/N | Fee | Amount |
| 1 | Listing fee | $0.2 |
| 2 | Transaction fee | 5% of $30 ($1.50) |
| 3 | Payment processing fee | 3% of $30 ($0.9) + $0.25 |
Total fees = $0.2 + $1.50 + $0.9 + $0.25 = $2.85. Etsy will deduct this from $30 paid by the customer and credit your account with $27.15. It is extremely important to determine the cost to sell art online on Etsy.
Here are success tips to sell art online on Etsy:
- Perform keyword research before you list your item
- Make sure to include relevant keywords in the listing title and description
- Finally, make sure to select the art category as your category
Option 2: Sell on eBay
eBay is another great marketplace to list and sell your artwork. Follow the steps below to list sell your artwork on eBay…
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- Bluetooth Wireless Connection: KNAON Bluetooth shipping label printer enables wireless printing. For Mobile users, download the 'FlashLabel Pro' app from APP Store or Google Play for printing. Also, supports Windows and macOS, and can directly connect to the printer by downloading the 'FlashLabel Pro' App. Windows 7 or later computers can also print via Bluetooth by installing the latest advanced driver. Note: All devices CANNOT be connected directly to Bluetooth, and must be used through the 'FlashLabel Pro' app.
- USB Cable Connectivity: This printer ensures seamless USB connectivity with macOS, Windows (7 and above), ChromeOS, and Linux. KNAON printer features a built-in USB drive preloaded with drivers and tutorial videos for a fast and hassle-free setup. For ChromeOS, need to install 'FlashLabel' extension to your Google Chrome.
- Versatile DIY Labeling Options: KNAON Thermal Shipping Label Printer offers a vast selection of pre-designed templates, including 3,000+ templates, 5,000+ icons, and 100+ fonts available in the app. Designed for both professional and personal use, it supports various thermal paper sizes, ensuring effortless customization for all your labeling needs. Ideal for printing DIY shipping labels, barcode labels, thank-you labels, mailing labels, name tags, price tags, and various small thermal labels.
- Seamless Multi-Platform Compatibility: This Bluetooth shipping label printer works effortlessly with all major platforms, including Amazon, eBay, Shopify, USPS, UPS, Etsy, PayPal, Poshmark, DHL, and more, ensuring smooth and efficient label printing. (Note: Save the logistics label as a PDF file on the shipping platforms, then import it into the 'FlashLabel Pro' app for printing).
- Portable & Stylish Design: KNAON multi-function thermal label printer offers user-friendly operation in a compact design. Its perfect size (7.17 x 3.9 x 3.43 inches) makes it simple to store anywhere. With a fast printing speed of up to 180 mm/s and support for paper widths from 1.5 to 4.2 inches. The package also includes 10 test printing papers to get you started right away.
Step 1: Understand eBay’s Art Selling Policy
eBay has a clear guideline you have to follow to sell any artwork on the marketplace. Here is a summary of the key facts about this policy:
- You can sell your own original artwork and any other artwork you are authorized to resell on eBay. One way to prove that the artwork is yours is to get a form of Certificate of Authenticity (COA). If you purchased the artwork, your invoice could act as a COA.
- You can sell exact replica or reproduction paintings as far as it does not violate any copyright laws or trademarks.
- eBay allows you to sell artwork by other artists but you MUST include the artist’s name in the listing title. For exact replica paintings, you are required to include the name of the artist on the title and clearly state that the artwork is an exact replica in the listing description.
- For any artwork with alterations, you must state the details of the alterations in the listing details.
Step 2: Create an eBay Account
It is free to create an eBay account. To start, click sign up for an eBay account. You will require a PayPal account to sell on eBay.
Step 3: Understand eBay Fees
Creating an eBay account is free but selling is not free. Most times though, you do not pay until you have sold, except for the optional listing upgrade fees. There are 3 main fees that you pay to sell art online on eBay:
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- Go Wireless by Bluetooth: Download the "NELKO"app to print via Bluetooth on your Nelko Bluetooth thermal label printer for iOS and Android. Printing shipping labels has never been easier. Windows 7 or later computers can also print via Bluetooth. For Mac users with M1 or M2 CPUs, install the app and connect to the printer via Bluetooth. Note: All devices cannot be directly connected to Bluetooth and need to be used through the app
- Print via USB: For Windows (7 and later), Mac OS,Chrome OS, you can connect the desktop label printer via USB cable. Note that Mac OS only works with USB connection, you can not print via Bluetooth
- Good Helper for Cost Saving: Advanced thermal direct technology is adopted to achieve the printing speed of 150 mm/s, up to 72 sheets 4x6 labels/min. High speed brings high efficiency and helps your business grow faster! 203 DPI makes printing clearer. No ink, no toner, only thermal labels needed. Both fanfold labels and roll labels could be used. Label size: labels width ranges from 1.54" to 4.1"(40-104 mm), such as 4x6, 3x2, 3x1, 2x1 thermal labels and so on
- Strong Platform Compatibility: This bluetooth shipping label printer can work with virtually all platforms, including Amazon, Ebay, Shopify, USPS, UPS, Esty, PayPal, Poshmark,etc.(Note: Please remember to save the logistics label as a PDF on the logistics platform, then upload it to the editor APP "NELKO" for printing
- Suitable for Commercial and Home Use: Printer driver, instruction videos and problem shooting videos are provided in U-Disk for better setting. Nelko PL70E label printer is much smaller than traditional printers and only requires a small piece of space to achieve printing. Very suitable for printing shipping labels, mailing labels, price labels, barcode labels, name tags and all kinds of small category labels
- eBay insertion fees – eBay charges a fee to list products but it is free for the first 50 products you list every month. If you list more than 50 products in a month, you will be charged $0.35 for additional products you list.
- Final value fees – this is the fee you are charged when your listing is sold. This is 10% of the amount paid by the customer. 10% is the maximum fee.
- PayPal fees – eBay customers pay with PayPal which attracts a fee. This fee is charged to the seller, not the customer.
eBay fees have a lot of conditional variables. The easiest way to determine what it will cost you to sell on eBay is to use an eBay selling calculator.
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Step 4: List Your Artwork on eBay
Once you understand the eBay policy for selling artwork and the fees, the final step to sell art online on eBay is to create a listing. For steps, see Creating a listing on eBay.
You may also find these useful: Pricing your items, Setting up your shipping options and eBay’s rules and policies.
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- [HIGH TECH LABEL PRINTER] Equipped with a Japanese high tech thermal print head, 203 DPI high printing quality. No ink, No toner, Clean with no mess, economical. Works with both fanfold labels and roll labels. Label size: labels width ranges from 1.57" to 4.1"
- [PRINT WIRELESSLY]The label printer support printing wirelessly. For windows 8 or later and Mac, you can print via Bluetooth. For Android& iOS, you can’t print via Bluetooth on phone, need to download the App "Jadens printer" and print on it.
- [PRINT VIA USB] USB connection works with both Windows (7 and newer) and Mac OS (10.9 and newer) devices. Please long and press the feed button to identify and calibrate label size each time you change labels.
- [WIDE USAGE] JADENS thermal label printer is widely used to print labels from various marketplaces and shipping platforms, such as Endicia, Dazzle, ShipStation, Shipping Easy, Shippo, ShipWorks, Ordoro, eBay, Amazon, Easy, and Shopify. Use JADENS thermal label maker machine to print shipping labels, warehouse labels, market labels, helping increase your productivity. Ideal for your online small business for shipping packages.
- [EASY TO SET UP & RELIABLE AFTER-SALE SERVICE] Set up in one minute. Printer driver, instruction videos and problem shooting videos are provided in U-Disk for better understanding. Offer one year warranty; customer support can be reached out to email, phone, remote control.
Option 3: Sell on Artfinder
Unlike the first 2 marketplaces discussed above, Artfinder is a specialized site for listing and selling artwork. This site has some specific requirements.
To increase your chances of being accepted to sell on this unique marketplace, note the following:
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- It is strongly recommended to have your own website where you already showcase your artwork. If you do not have a website yet, you can get somebody on Fiverr to build a simple website for you using WordPress. It is very affordable and it will increase your chances of being accepted to sell art online on Artfinder.
- If you have a lot of work, showcase your best pieces in your application.
- Be very specific while answering questions in the application. Provide details like the materials used to produce your work. It may also help to include the exact dimensions of the submitted artwork. Give as much information as possible.
- Finally, include a compelling story in your application.
For a step-by-step guide, visit Step-by-Step Guide to submitting an Artfinder Application.
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- 【High‑Quality, Energy‑Efficient Thermal Printing】The NULLTONEX shipping label printer uses direct thermal technology, eliminating the need for ink or toner and reducing maintenance and replacement costs. It delivers crisp 203 DPI resolution for sharp barcodes, text, and addresses that scan easily, with print speeds up to 150mm/s (72 labels per minute). Ideal for high‑volume small business shipping, it minimizes downtime during peak hours and boosts operational efficiency.
- 【Bluetooth & USB Dual Connectivity】 Connect seamlessly to your phone, laptop or PC via Bluetooth or USB. Download the free "FlashLabel Pro" app for quick Bluetooth pairing to create and print labels wirelessly. Also, simply use the USB cable to connect directly to your laptop for a steadier, interference‑free office workflow
- 【User‑Friendly Operation】 Easy setup and a dedicated FlashLabel Pro app offer 1,800+ customizable templates, 300+ fonts, and multiple editing tools for everything from daily home organization to express waybill printing. Offline capability allows local storage of templates and designs, so you can start printing immediately without waiting for cloud downloads – perfect for busy small businesses
- 【Wide Compatibility with Popular Shipping Platforms】 Works seamlessly with major shipping carriers and e‑commerce platforms including Amazon, Shopify, Etsy, USPS, UPS, FedEx, and DHL. Supports standard 4"×6" shipping labels as well as other sizes from 1.57" to 4.3" wide – ideal for shipping labels, barcode labels, mailing labels, and more.(Note: prints in black & white only)
- 【Durable, Compact & Ready to Use】 Featuring a special matte finish with reinforced coating and a space‑saving design that fits neatly on any desk. Built‑in printhead overheat protection ensures stable long‑run performance. The package includes the thermal printer, power cord, USB cable, and 25 sheets of 4"×6" thermal labels – everything you need to start efficient printing right out of the box
When you are accepted, you need to pay for a subscription. For other essential information about fees, shipping, etc visit this page – Setting Up & Managing Your Shop.
With the 3 options discussed in this Itechguide, sell art online! I hope you found this Itechguide helpful.
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