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In this Itechguide, Victor explains Amazon Pay.

What is Amazon Pay?

A payment processing solution provided by Amazon. This allows customers to pay for goods and services – using their payment information already stored on their account – on websites and apps that support paying with Amazon.

If you are a business owner or app developer, you can use Amazon as your payment provider. Moreover, for customers shopping on websites or paying for stuff on apps, they can select this payment option, sign in to their Amazon account and pay with credit card stored on their account.

Features and Benefits

  1. Integrating Amazon payment to your website or app is relatively straightforward.
  2. Shop owners and app developers can accept multiple types of transactions – AP supports pre-orders, one-time transactions and recurring payments.
  3. AP also makes handing claims, refunds and disputes easy. You can view transactions via Seller Central dashboard. You can also view your performance reports.
  4. Amazon is a well known brand. It goes without saying that customers will have more confidence paying via Amazon compared to other little known payment providers.
  5. Providing your customers the option to pay with their Amazon profile will reduce cart abandonment caused by lack of trust of the payment provider
  6. Payment is fast and secure – because customers use existing payment instruments on their Amazon account, payment is easy and fast. It also supports voice payment via Alexa and pay by voice.

How Amazon Pay Works

How it Works for Businesses and App Developers

  1. Create an Amazon Pay Merchant account
  2. Integrate your website or app with your Amazon Merchant account
  3. Customers shopping on your site or app select Amazon as their payment option, and complete payment

How it Works for Customers

  1. When you shop in a site or app that accepts Amazon as a payment option, select to pay with Amazon
  2. Sign in to your Amazon account and select a payment instrument (saved credit or debit card)
  3. Complete your payment for the product or service you are purchasing

Conclusion

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