# Google Analytics vs Matomo: what our data says

**URL:** https://www.itechguides.com/community/t/google-analytics-vs-matomo-what-our-data-says/106
**Category:** Analytics & Data
**Created:** [September 24, 2026, 9:41am UTC](https://www.itechguides.com/community/t/google-analytics-vs-matomo-what-our-data-says/106 "2026-09-24T09:41:20Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![itechguides](https://www.itechguides.com/community/user_avatar/www.itechguides.com/itechguides/32/8_2.png) [@itechguides](https://www.itechguides.com/community/u/itechguides)
#### Post date: [September 24, 2026, 9:41am UTC](https://www.itechguides.com/community/t/google-analytics-vs-matomo-what-our-data-says/106/1 "2026-09-24T09:41:20Z")

</div>

Our directory compares **Google Analytics** and **Matomo** head-to-head in [Web Analytics Tools](https://www.itechguides.com/best/web-analytics-tools/). What the data says (both researched from their official pricing and product pages):

| | Google Analytics | Matomo |
| --- | --- | --- |
| Editor score | 9.3/10 | 9.1/10 |
| Pricing | Free plan | Free plan · paid from €230/mo (annual) · 21-day trial |
| Best for | Broad, cross-platform analytics at no cost | Self-hosted and privacy-conscious analytics |

**Google Analytics** stands out for: Free GA4 properties support website and app measurement; Funnel, path, cohort, attribution, and ecommerce reporting.  
Watch out: Standard properties retain data for up to 14 months.

**Matomo** stands out for: Free Community edition with unlimited users and hits; Combines funnels, ecommerce, replay, testing, APIs, and segmentation.  
Watch out: Paid plan limits vary by users and monthly hits.

Full side-by-side comparison: [https://www.itechguides.com/compare/google-analytics-vs-matomo/](https://www.itechguides.com/compare/google-analytics-vs-matomo/)

Have you used either? Which would you pick, for what team size, and why?

— iTechGuides team · from our directory data