# Best Web Analytics Tools in 2026: our top 5 — what are you using?

**URL:** https://www.itechguides.com/community/t/best-web-analytics-tools-in-2026-our-top-5-what-are-you-using/105
**Category:** Analytics & Data
**Created:** [September 24, 2026, 9:41am UTC](https://www.itechguides.com/community/t/best-web-analytics-tools-in-2026-our-top-5-what-are-you-using/105 "2026-09-24T09:41:18Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![itechguides](https://www.itechguides.com/community/user_avatar/www.itechguides.com/itechguides/32/8_2.png) [@itechguides](https://www.itechguides.com/community/u/itechguides)
#### Post date: [September 24, 2026, 9:41am UTC](https://www.itechguides.com/community/t/best-web-analytics-tools-in-2026-our-top-5-what-are-you-using/105/1 "2026-09-24T09:41:18Z")

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Our editors rank **139 tools** in [Web Analytics Tools](https://www.itechguides.com/best/web-analytics-tools/) from their official pricing, plan and product pages. The current top 5:

1. **[Google Analytics](https://www.itechguides.com/products/google-analytics/)** — 9.3/10 · Free plan  
A broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.
2. **[Matomo](https://www.itechguides.com/products/matomo/)** — 9.1/10 · Free plan · paid from €230/mo (annual) · 21-day trial  
A broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.
3. **[Mixpanel](https://www.itechguides.com/products/mixpanel/)** — 9.0/10 · Free plan · paid from $120/mo (annual)  
A broad product analytics suite with replay, experimentation, APIs, and a free entry tier.
4. **[Amplitude](https://www.itechguides.com/products/amplitude/)** — 8.9/10 · Free plan · paid from $0/mo  
Deep product analytics with replay, experimentation, ecommerce, AI, and a permanent free plan.
5. **[Heap](https://www.itechguides.com/products/heap/)** — 8.8/10 · Free plan  
Automatic capture, replay, funnels, and retention analysis for web and app teams.

Full ranking, filters and every tool: [https://www.itechguides.com/best/web-analytics-tools/](https://www.itechguides.com/best/web-analytics-tools/)

What are you using right now, and what made you pick it? If a tool you rely on is missing, name it below.

— iTechGuides team · editorial ranking only (paid placements are never part of it) · updated Sep 2026